"For a traditional marketer, the answer to the above question is simple.
Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.
Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.
Content marketing is blogs, white papers, and viral video.
Copywriting is sales pages, infomercials, and direct mail."
Read more here - What’s the Difference Between Content Marketing and Copywriting? | Copyblogger:
January 11, 2011
What’s the Difference Between Content Marketing and Copywriting? | Copyblogger
2 comments:
Thanks for sharing the difference between content marketing and copywriting,Content marketing is not a new concept,It is a marketing technique of creating and distributing relevant and valuable content to attract, acquire,and engage a clearly defined and understood target audience with the objective of driving profitable customer action.
Nice post about difference between content marketing and copywriting...
Thanks
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