January 11, 2011

How to choose between Advanced Segments versus Profile Filters in Google Analytics | Measuring Success

"As anyone who has looked at the plethora of web metrics data available knows, even for a moderately active website, segmentation is the key to gaining insight. It allows you to group similar visitors e.g. customers, subscribers, contributors, engagers etc. together for comparison. Therefore instead of viewing metrics that are average of averages, the numbers actually mean something."

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How to choose between Advanced Segments versus Profile Filters in Google Analytics | Measuring Success:

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