BruceClay - Your SEO is a Waste of Time Without Conversions

BruceClay - Your SEO is a Waste of Time Without Conversions:

"Conversion optimization and SEO go hand in hand. They are essentially two halves of the same pie. SEO drives traffic to your site, and conversion optimization makes your site perform better for that traffic by increasing sales, leads, click-throughs or other goals that you may have."

Why is conversion optimization important right now?
Conversion optimization is important for any website owner for at least these three reasons:

1. Your customers are leaving you. According to a Forrester Research report in 2009, the average conversion rate for a website was 3 percent. That means on average, 97 percent of people who visit a site, bounce without making a conversion.
2. You’re losing money. By retesting the same Web page over and over in iterations, you can continuously improve that page’s performance and claim more of the money that you essentially lose every time a visitor bounces. Each time you make an improvement to one of your pages, that improvement continues to perform even after the test is complete.
3. Your competitors are already testing. A few years ago, nobody really knew that Internet conversion testing was something that people did. These days, that’s changing, and conversion optimization is growing. Top competitors in just about any niche imaginable are likely participating in some form of conversion testing. For instance, companies like Google and Amazon have several hundred tests running on their live sites at any given time. Chances are, you have already been a participant in one of these tests without knowing it.

Posted in: SEO