January 16, 2011

62 steps to the definitive link building campaign

"On-page factors are easy to manipulate and therefore search engines don't base their algorithms on them alone. They look for more information in the links that point to your website. These are much more difficult to manipulate and so are given precedence in search engine algorithms."

Successful search engine optimization (SEO) requires inbound links from quality relevant websites. Using extracts from their new book, Wordtracker Masterclass: Link Building - How to build links to your website for SEO, traffic and response, Ken McGaffin and Mark Nunney here outline the definitive steps in a successful, long term link building campaign.
Search on Google with one of your most popular keywords and you'll likely find millions of results. How does Google decide who comes first? And how can you persuade Google to give you a higher ranking in the results?
Search Google with office furniture, for example (see image below), and there 40.7 million sites in the results. How do you beat over 40 million other websites?


Read more Here - 62 steps to the definitive link building campaign:

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