"The cover letter is your chance to highlight your experience and successes, demonstrate your understanding of the position and the company, and show off your personality."
Take the time to write a meaningful cover letter and there's a good chance you'll get a call back. Here are a few suggestions for what to include in that letter:
- Analyze the company's website. Write a paragraph or two that demonstrates your knowledge of the site and include a couple suggestions for increasing specific keywords they're targeting. Be concise, but also be specific so they know you're not just throwing around buzz words.
- Include stats. How did you improve keyword rankings and increase organic traffic at previous jobs? Sprinkle some hard numbers in and flex your analytical muscles.
- Highlight your conversion optimization skills. Increasing organic traffic is great, but what did you do to monetize the site? How did you impact the bottom line? Demonstrate your understanding of the bigger picture.
- Speak toward the future. What's going to happen next in search? How will consumer search habits evolve? Show how your insight will bring their company future and long-term success.
- Be passionate. Companies want to hire people who love what they do. Talk about how you first got into SEO and how you feel about the latest industry trends.
- Get to know the company's culture and write in their language. Show them you'd fit in. Relaxed, creative atmosphere? Write in a more conversational tone. Conservative workplace? Button up a bit.
- Consider attaching a short video postcard to the SEO cover letter. This is a bold step, but it shows that you're a communicator who confidently acts outside the box.
- Discuss your SEO philosophy. There are a lot of different views on how SEO should work — show them where you stand. Address specific SEO questions, such as:
- How do you view Google? A vehicle, a partner, a competitor, or something else?
- Where do you stand on link purchasing?
- How do you approach local?
- What search engine do you personally use and why?
Good luck!
Note: This post was inspired by my recent re-focus on hiring SEO talent. My company's hiring mid-level SEOs (in Chicago only). For those of you who are looking for an SEO job, feel free to connect with me on LinkedIn for more information.
Original post here - 8 Tips for Writing a Killer SEO Cover Letter | Search Engine People | Toronto:
1 comments:
Very useful resource for people they will keep coming back. Thanks for sharing!
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