What is Pay Per Click Quality Score? - SEO Inc Blog:
"Quality score refers to a method of evaluating Pay Per Click ads. This method of evaluation is use by Google and MSN, it is also used by Yahoo, but Yahoo refers to it as quality index.
When running Pay Per Click, each ad is evaluated based on the both the bid and the quality score. This is one of the main reasons why PPC experts are constantly adjusting their bids, in order to create the best relationship with their quality score as possible. The main goal is to allow an ad to rank in a position that will result in the highest conversions. Most times, positions 2 through 8 are the highest converting, however, this can alter based on keyword group and industry."
January 9, 2011
What is Pay Per Click Quality Score? - SEO Inc Blog
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