Pay per Click Advertising

Major PPC Providers:

Google Adwords:

AdWords is Google’s flagship advertising product, and it’s main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines.

Lowering Click Price after Bidding:
After you get 15 or 20 clicks and have a decent click-through rate you may want to cut your bids in half or by 2/3. Often it is best to start off with your ad around the #1 or #2 positions to collect feedback and then let it fall back after you drop ad price.
Demographic Targeting:
The Demographic targeting feature introduced by Google AdWords program is a way to find and run your ads on sites with the right audience for your add campaigns.
The right audience or demographic group is an audience that shares a particular trait or characteristic such as age, gender, income, etc. Some site-publishers (e. g. social networks) ask their users to identify themselves by age and gender.

Yahoo Search Marketing:

Yahoo! Sponsored Search lets you create ads that appear in search results on the Web’s most popular destination and other sites in the Yahoo! distribution network. Their Start-Up helps to get your campaign online with five easy steps.

• Select keywords directly relevant to your site content. The editorial staff of Yahoo! Search marketing will check your site content for correspondence with your keywords.
• Write a search listing which consists of a title, description about your site and what you have to offer and URL.
• Determine bid amounts for your search listing.
• Your listing is distributed across the web.
• Finally, your listing appears in the results of search engines.

Microsoft AdCenter:

Microsoft offers their own pay-per-click ad-bidding system called Microsoft adCenter that pairs search results with sponsored text messages from advertisers.
They help to start your online advertising campaign and target ads to the times, places, and customers you want the most. This program also has built-in tools to manage your advertising process for better results.
Keyword generation tool will automatically generate keywords based on the word or website address you choose.

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Pay per Click Advertising Tutorials [Updated] - Session2

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