It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had more data and metrics at our fingertips. Actually, we flew past merely having data to having real-time data.
Getting web analytics setup is step one. Once you’re tracking, the next step is reporting in a way that is meaningful to stakeholders and using the data to provide actionable recommendations at the strategy table.
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Web Analytics Reporting - Small Business Tips On SEO and Social Media Metrics
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