Social networks have exploded on the Internet. The vast numbers of people now participating in them has resulted in a huge influence over brand perception. Hence their importance when considering your digital strategy. Some companies such as Dell*, Harley Davison and Starbucks, to name a few, use social networks as a direct feedback mechanism to actively drive their on and offline marketing strategies.
Key facts:
Tracking social media with Google Analytics | Measuring Success
Key facts:
- There are an estimated 250 million internet users on a social network, from zero 5 years ago.
- MySpace alone claims over 200 million registered users, more than the population of Brazil or Russia. For Myspace in the US, think Facebook and Bebo in the UK, Orkut in Brazil and India, CyWorld in Korea, Mixi in Japan, Lunarstorm in Sweden and so on.
- Around 120,000 blogs are created each day – that’s blogs, not posts!
- In a mid-2007 IBM survey of online adults (aged 18+), the percentage of people claiming to have contributed to a user-generated content site was 9% in Germany, Australia and the UK; 7% in the US and 4% in Japan.
- Of those who contributed content, 58% did so for recognition and community, not monetary gain.
- 6 hours of video are uploaded to YouTube every minute – it would take you a whole year to view one day on uploaded content.
Tracking social media with Google Analytics | Measuring Success
1 comments:
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