"For large companies, websites have long been a staple of the marketing mix, but even today, many small businesses struggle to establish a web presence. Lack of resources or knowledge about web development can often keep a small business offline.
But for small, local businesses, a website can serve as digital storefront, providing a platform to convince consumers that the company is a reliable, trusted operation and provides them with the information necessary to easily and quickly make a purchase.
The research firm BIA/Kelsey notes that the website now serves as the core of local business marketing, combining all other forms of advertising including print, Internet Yellow Pages, mobile, SEO/SEM, video, reputation management and e-mail/direct mail."
Read more here - 5 Tips To Get Your Local Business Online In 2011:
January 10, 2011
5 Tips To Get Your Local Business Online In 2011
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