"I first heard of the term “link bait” from Aaron Wall (www.seobook.com) at SEO Book (http://www.seobook.com/archives/001113.shtml) when he mentioned it back in a post on his SEO blog back in August of 2005. He says in his post that if “you are in a field that can’t build links naturally create linkbait”. What really is link bait? It’s something on your web site that causes someone to link to you. Aaron gives some examples in his post, but a classic example of link bait would be the Subservient Chicken web site by Burger King. So many people ended up talking about that web site that they linked to it–it currently enjoys about 29,300 links according to Yahoo!, and ranks number one on Google for the word chicken. By creating something on your web site that’s funny, controversial, informative, or creative, it will gain natural links–which is the key to top search engine rankings."
Read the full story here Use Link Bait to Catch Better Rankings | Bill Hartzer:
January 12, 2011
Use Link Bait to Catch Better Rankings | Bill Hartzer
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