Pay per Click Advertising

Major PPC Providers:Google Adwords:AdWords is Google’s flagship advertising product, and it’s main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Lowering Click Price after Bidding: After you get 15 or 20 clicks and have a decent...

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Onpage SEO Factors

1. Keyword research *I am sure most of you already know your main keywords in your niche. Don’t make one big mistake. Do not ignore all related keywords which will help a lot if you use them in your body text (articles etc.)So go there once again Keyword tool and make a list with all related keywords with any traffic.2. Domain name *Choose domain name with your main keyword or keywords if you don’t relay on branding and big advertising budget. For example if you target “SEO tips” go for exact...

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The Effectiveness of Karma Systems in Social Websites

Karma as a game mechanic works wonderfully in social systems. We see karma game mechanics in action most frequently for user contributions in sites like Reddit, Hacker News (HN), Stack Overflow, and Foursquare.While each of these sites (along with the many more that have similar features) employ their own algorithms for determining a user’s karma standing, the general idea tends to be pretty consistent: Good actions (such as submitting good links or flagging link spam) increases your karma,...

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How To Interlink Your Site?

The first rule of this interlinking phenomenon is to link for humans and users first and to think about engine second. Now, the reason for this isn't because I'm telling you oh you have to be super pearly white hat and we can never do anything that would affect or impact or manipulate the search engines. I understand that you're going to want to get good anchor text. You're going to want to flow link juice from powerful pages to pages that need to be indexed that you want to rank well. That's okay so long as you think about why humans would...

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How to Use Negative Keyword Lists

Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results.  A negative keyword, if you need a refresher, is a term that can be added as a broad, phrase, or exact match to filter out “bad” traffic. Your ad won’t show when a searcher types in a query with the keyword in the form you exclude. Recently, Google added negative keyword lists to AdWords.  This handy new feature...

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Why A Site Is Not Indexed

Have a look on these following reasons why a website is not Indexed -No Inbound Links To The Site - You need at least one good quality link from another website to be included (ie. "indexed") in the major search engines. This is the main reason why new websites are not indexed. Start by submitting your site to a good quality directory like The Open Directory Project, JoeAnt, or one of the others I recommend in my Building Links SEO Tips article. Ask other websites whose main topic is related to yours to link to your site. A good quality link...

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Search Engine Issues with Multiple Domain Names

In the heady days of the Dot-Com Boom, there were countless people registering domain names that contained the names of celebrities, well-known companies, movie and television titles, and anything else they thought would bring in the big bucks when they sold the rights to them. Domain names are not relatively the hot properties that they once were since the registrars have set up rules that protect trademarks and copyrights. But the biggest reason that catchy domain names are no longer the Holy Grail is that Internet users are now accustomed to...

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Geo Tag Generator

What are HTML Geo-Tags?To answer this question, we first should clarify what html meta-tags are. Well, meta-tags are additional labels in the header of a html page, containing information which is not visible for the visitor of the web page. Meta-tags supplement the web page with metadata that are designed to be read by machines (e.g. search robots). The most common html meta tags are: "author", "description" and "keywords". And this is the way meta tags look like in the html code: <meta name="author"...

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Make Your Website Scream Local - 5 Ways to Make Local Friendly

Search engines have turn into one of the primary ways that people find products and services right in their hometown. This rising reality significantly increases the need for small local business owners to master this thing called local search. There are many ways to make your website pages much more localized. This is one of the underlying elements that tell the search engines that yours is indeed a local business. There are a number of things that website owners can do offsite, such as social media participation, that help them come up when...

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What is Post-Click Marketing Heuristic?

Post-click marketing is a big umbrella. There are many concepts under it, intricately interrelated to each other. It can be challenging to picture the entire ecosystem. But let’s give it a try! Here is a proposed “post-click marketing heuristic” that offers a guided tour through the creation and optimization of post-click experiences. (Click the image below to enlarge.) Post-click marketing starts—in the upper left corner that says START HERE—by subdividing a market into distinct audience...

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What is Link Spike?

A link spike is a sudden jump in the rate of backlink growth to your site, followed by a sharp decrease in the rate of growth of links to your site. They say that a picture paints a thousand words, and in this case it really does. To illustrate a link spike is better than to try to explain a link spike through pages of text, especially since the name “link spike” comes from the illustrated version of the figures: Graph 1 We can see from graph 1 that the rate of growth of backlinks to this...

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How to measure Facebook Influence ?

Appraising our social media influence is a complicated task. Clearly, numbers don’t mean anything, but it’s our “action potential” that really matters on networks. While this is obvious, diving into social networks, with all the complications and types of networks involved, measuring one’s potential or reaches on Facebook or any other social network for that matter is difficult. However, we have certain obvious clues that tells us a lot of a person’s social media/facebook influence. 1. Comments...

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10 Social Media Monitoring Tools for Measuring Social Media Analytics

Now several brands are jumping into the social media bandwagon and are trialing with things, that’s a fact. Many a times, knowingly or unknowingly we have engaged with them as well. So it makes sense for them to monitor it and see what the results are like. Monitoring social media is not the regular analytics stuff, that’s where many go wrong. - Social Media shouldn’t be measured like SEO analytics on your site.Heck, you won’t even see the referrals as good as an SEM campaign with social media....

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