It’s All about Keeping You Reorganized ! Have a Look on This blog.......
It is collection of some good posts related to Internet marketing field.
All who want to share their thoughts are most welcome. I am just trying to collect all new thoughts, ideas and updates related to internet marketing- SEO/SEM/SMO/PPC field in this blog.
The list below involves changes you can make on your website that may increase your ranking in the search results. These tasks involve making your website search engine-friendly, reducing duplicate content, and avoiding actions that could get your website penalized from the search results altogether. I personally chose the order, email me if you disagree with the sequence or the technique.
SEO Strategy was reviewed by an industry expert
Website is not created in Full Flash
Website is not created using frames
Website has no broken links or images
HTML validation to W3C standards
CSS validation to W3C standards
CSS table-less template used to reduce file size (okay for holding data)
Average “time on site” duration greater than 2 min
Keyword-focused anchor text from internal links
Duplicate titles and meta descriptions corrected
Internal link popularity adjusted
Non WWW 301 redirect corrected
Custom 404 page added
Trailing slash on pages without file name extensions
Server/hosting uptime verified
Use of an inclusive or segmented sitemap
Dynamic URLs replaced with static or fixed with canonical tag
Use of XML sitemap(s)
JavaScripts extracted to JS folder
CSS styles extracted to CSS folder
Use of feeds on the domain
Use of external links to reputable, trustworthy sites/pages
Google Analytics installed (for your analyst)
(Local) Country code TLD of the root domain
(Local) Language of the content used on the site
(Local) Geographic location of the host IP address of the domain
Webpage-Level, On-Page SEO Audit
So you’ve made your website search engine-friendly, but that doesn’t mean that you’re going to suddenly appear for every keyword you’d like to rank for in the search results. The following website-level, on-page SEO audit checklist relates to the individual pages that you will be creating targeting specific keywords (or keyword themes). Example, when you search for “SEO Expert”, it’s not my Top 10 SEO Tips homepage that appears, it’s my seo_expert.htm page that appears (try it).
NOT keyword stuffing in the on-page text
NOT keyword stuffing in the title tag
NOT cloaking by JavaScript/rich media support detection
NOT cloaking by cookie detection
NOT using of “poison” keywords in anchor text of external links
NOT linking to domain banned from Google’s index for web spam
NOT having excessive number of dynamic parameters in the URL
Compiled a Content Tracking Spreadsheet
Title tag principles used on keyword-targeted pages
Including an engaging, useful video between text on the page
Average “time on page” duration
Existence of substantive, unique content on the page
Keyword use in the meta description tag
Keyword use in the page name URL
Keyword use anywhere in the H1 headline tag
Total page size is under 150k
Use of links on the page that point to other URLs on the domain
Keyword Use in <strong> tags
Short or moderate URL length
Location in information architecture of the website
Keyword use in image names included on the page
Keyword use in image alt text
Using keyword-rich links in anchor text (not necessarily w/target keyword)
Conversion form exists
Page contains less than 100 outbound links
Images are optimized for faster loading
Keyword density proportional
Keyword use in the first 50-100 words in HTML on the page
Keyword Use in other headline tags (<h2> – <h6>)
(Local) Not using an 800 number exclusively
(Local) Business name, city and state in title
(Local) Address in on-page text content
(Local) Product/service used in URL
Off-Page SEO Audit Checklist
The recipe for a delicious SEO campaign involves one part on-page SEO and one part off-page SEO. Mix in a little click-through rate (CTR) optimization and now you’re cookin’! The checklist below will help you improve your visibility over time. I strongly advise against launching a new website and raising a flag with Google by acquiring a massive amount of links all at once.Keep your campaign as organic as possible. Don’t make your link building look like a blurp on a chart, make your link building look like Google’s stock chart from 2004 to 2008 (you know what I mean). Additionally, getting a mention can in some cases be just as important as getting a link, so don’t discount the value of a profile on a trusted website just because they won’t link. Ask the major brands what life was like after the Vince update and you’re sure to get a smile.
NOT having link acquisition from known link brokers
Not having excessive repetition of the same anchor text in external links
Utilizing online classifieds websites for SEO
Domain registration with Google, Yahoo! & Bing Webmaster Tools
Website is listed in trusted web directories
Business is listed in trusted business directories
Website is listed where competitors are listed
Website is listed with relevant associations & organizations
Website continues to receive fresh bookmark links
Business has an active profile & presence in Twitter
Business has an active profile & presence in Facebook
Business has an active profile & presence in YouTube
Business and pages within the website are mentioned frequently in the Blogosphere
Business produces content noteworthy of being referenced by university websites
Business is mentioned by government websites for providing community services
Website is mentioned frequently in conjunction to the product or services offered
Products and services are mention in conjunction to the brand in Craigslist, eBay, etc
Affiliates can register their domains during signup and receive static affiliate links
Product/Service Expert has featured articles in popular online publications
Product/Service Expert is interviewed and written about by online newspapers
Questions answered frequently in Q&A websites (Askville, Yahoo! Answers, etc)
Friends, fans, and followers are sharing useful or extremely funny (or both) content
Other industry experts are entertained and mention the business in a blog posts
Business is mentioned anytime a Google or Yahoo! Alert lists a competitor
Inclusion of feeds from the domain in Google News
Domain “mentions” (text citations of the domain name)
Inclusion of feeds from the Domain in Google Blog Search
Citations/references in the Yahoo! Directory
Citations/references of the domain in DMOZ.org
Citations/references of the domain in Wikipedia
Citations/references of the domain in Lii.org
(Local) Get Business Reviews to Influence CTR
(Local) Manual review/targeting by Google Engineers and/or Quality Raters
(Local) Geo-targeting preference set inside Google Webmaster Tools
(Local) Registration of the site with Google Local in the country/region
(Local) Address associated with the registration of the domain
More to come!
Factors You Can’t Control & Shouldn’t Worry About
With every new account I take on comes the questions of “because my competitor’s domain is older, does that mean I’ll never get the top spot?”. SEO is a journey, not a destination. Wit the right amount of nurturing, you can own the top spot for any non-ambiguous, relevant keyword you desire. These factors have historically played a very small role in ranking, but because you can not control them, should not be worried about. Being aware of these factors will help you understand why a competitor may have a top placement even though they may not be doing much search engine optimization work.
Domain name
Length of domain registration
Historical click-through rate from search results to a specific URL
Historical click-through rate from search results to all pages on a domain
The posts published in this blog are collected from different blogs or websites written by various famous bloggers/writers.I have just collected these posts only.These posts are not written by me. All collected posts are the great stuffs. All content provided/collected on this blog is for informational purposes only, it is not used for any commercial purpose. At the end of any post, the visitor can find the link of the original source.
These posts are only for further reference to review/study latter.
It’s a request to all visitors; please go through the original post by clicking on the source link given below/above of every post.
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