Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that.
A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings and more.
The infographic below from the folks at Pulpmedia illustrates some of the many moving parts like this within AdWords.
Want the infographic for yourself? You’ll find it here: How does Google AdWords really work?
Technically, having a Quality Score under 4 doesn’t mean that your ad can’t show. You’ll get a message saying the ad doesn’t trigger because of a low AdRank. But if you were to pay much more, that would boost your AdRank and let the ad appear.
About The Author: Search Engine Land Infographics posts interesting infographics related to search engines and search marketing from around the web. Opinions and facts shared by these infographics are those of the original authors and not by Search Engine Land.
Source :
A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings and more.
The infographic below from the folks at Pulpmedia illustrates some of the many moving parts like this within AdWords.
Technically, having a Quality Score under 4 doesn’t mean that your ad can’t show. You’ll get a message saying the ad doesn’t trigger because of a low AdRank. But if you were to pay much more, that would boost your AdRank and let the ad appear.
About The Author: Search Engine Land Infographics posts interesting infographics related to search engines and search marketing from around the web. Opinions and facts shared by these infographics are those of the original authors and not by Search Engine Land.
Source :
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