First of all, there is no substitute of good contents that appear on your website. Your webpages should be properly classified under relevant headings. Before writing your contents, it is important to have an idea of the sitemap for your website. Once you decide on the number of webpages, then you write contents based on your area of niche.
While framing your contents, it is important that you use right keywords. What are keywords? Well, keywords are the terms that are most frequently used by search engine users while typing for their search queries. For instance, PC users who are looking for a computer repair service provider may type words such as tech help, tech support, computer repair, pc support while searching. As a result, such words are termed as keywords for promoting computer repair service online. While selecting for your preferred keyword which you aim to target, you can refer to Google AdWords and data from social networking websites such as Twitter, MySpace, etc.
There are two ways to decide on your targeted keywords. One is the keyword that you choose in terms of most searches made. For instance, tech support shows 5,50,000 searches on the Google search engine over a period of month and pc tech support shows 6,600 searches for the same time period. One strategy obviously can be to target tech support as it is one of the most popular word while searching for computer repair service provider.
However, as the competition to get the top page ranking for this popular word would be high, naturally it may take some time for you to get the top page ranking in a very short period of time. While you continue to use tech support on the contents that appear on your website pages as well as on what you submit to other places on the web, you also follow a long tail strategy.
What is long tail strategy when it comes to keyword targeting? This means that as words such as pc tech support, windows tech support, outsourced tech support have small number of searches, it may be easier for you to get top page ranking for them if you focus them in-house in a planned manner. That is, by tracking few keywords that are not too popular yet searched on the search engine, you can target them and much more quickly get results on top page. While it may take 4 months of sustained efforts in terms of article submission, press releases and online ad campaigns to get heavily competed tech support on the first page of Google, the same may be achieved with less effort for pc tech support, windows tech support, and outsourced tech support in say less than 1 months time.
For a growing business enterprise with limited resource, it makes sense to target long tail keywords initially. For a growing enterprise which has to get some concrete results in revenue terms in say early 3 months, targeting tech support will make little contribution in terms of generating traffic and hence leads and sales. Either search engine will not show the concerned enterprise at all on its searches or show it at the later part of its pages.
We live in a so called nanoculture where most users do not have the patience to search more than 2 or 3 pages. As a result, there will be very little clicks for your online website during initial period. So, what do you do in the early time? The successful strategy would be to use tech support as well as couple of long tail keywords. Though the number of total searches of pc tech support may be 1/100 of the tech support, yet if you have pc tech support on the first page, you may have larger number of clicks for your online computer repair business than if you have tech support on the later pages, say pg 20.
The logic is that whatever comes on first or second page of search engine gets outproportionately larger number of clicks, say more than 30%, while their number goes down significantly down as page number increases. In a sample in-house study, for page 10 on Google search engine, total number of clicks was found to be less than 0.3 percent and for page 40 on Google search engine, total number of clicks may be less than 0.1%.
As the competition for tech support is 100 times higher than pc tech support, initially it is not possible to get any ranking on the search engine. Most search engines like Google, Yahoo, and Bing usually sum up their searches in about 80 to 90 pages. So, what should be your short term strategy? While targeting for heavily competed keywords like tech support which is taken into account by the search engines internally, you also target long tail keywords. They give you top page ranking surprisingly in a short period of time with less effort. In this way, you still generate some clicks instead of remaining dormant on the search engine. This is the importance of targeting long tail keywords.
By using your own imagination, you can come out with few terms that are still queried by prospective customers in your niche, in addition to most popular keywords. You can immediately get web traffic, if you can target such keywords. So, successful long term SEO plan can have three phases. Initially, you are tilted towards long tail keywords while still working on most popular keywords. In the second stage, you will be surprised that if you have targeted few long tail keywords for some more time, most popular keywords too will dramatically improve on their search engine performance.
In the third stage, you will have a top page ranking for large number of long tail keywords as well as few most popular keywords for your area of niche. Then you just have to keep the momentum going by producing contents that still have those keywords plus keep targeting more and more of newer long tail keywords. All this may sound like quite an amount of work, but it is not that difficult. If you sign in for a SEO campaign that comes with high-quality contents together with large number of high quality articles, blogs, press releases plus services for link building, you can certainly do it in a very short period of time.
Source : http://blambangan.net
While framing your contents, it is important that you use right keywords. What are keywords? Well, keywords are the terms that are most frequently used by search engine users while typing for their search queries. For instance, PC users who are looking for a computer repair service provider may type words such as tech help, tech support, computer repair, pc support while searching. As a result, such words are termed as keywords for promoting computer repair service online. While selecting for your preferred keyword which you aim to target, you can refer to Google AdWords and data from social networking websites such as Twitter, MySpace, etc.
There are two ways to decide on your targeted keywords. One is the keyword that you choose in terms of most searches made. For instance, tech support shows 5,50,000 searches on the Google search engine over a period of month and pc tech support shows 6,600 searches for the same time period. One strategy obviously can be to target tech support as it is one of the most popular word while searching for computer repair service provider.
However, as the competition to get the top page ranking for this popular word would be high, naturally it may take some time for you to get the top page ranking in a very short period of time. While you continue to use tech support on the contents that appear on your website pages as well as on what you submit to other places on the web, you also follow a long tail strategy.
What is long tail strategy when it comes to keyword targeting? This means that as words such as pc tech support, windows tech support, outsourced tech support have small number of searches, it may be easier for you to get top page ranking for them if you focus them in-house in a planned manner. That is, by tracking few keywords that are not too popular yet searched on the search engine, you can target them and much more quickly get results on top page. While it may take 4 months of sustained efforts in terms of article submission, press releases and online ad campaigns to get heavily competed tech support on the first page of Google, the same may be achieved with less effort for pc tech support, windows tech support, and outsourced tech support in say less than 1 months time.
For a growing business enterprise with limited resource, it makes sense to target long tail keywords initially. For a growing enterprise which has to get some concrete results in revenue terms in say early 3 months, targeting tech support will make little contribution in terms of generating traffic and hence leads and sales. Either search engine will not show the concerned enterprise at all on its searches or show it at the later part of its pages.
We live in a so called nanoculture where most users do not have the patience to search more than 2 or 3 pages. As a result, there will be very little clicks for your online website during initial period. So, what do you do in the early time? The successful strategy would be to use tech support as well as couple of long tail keywords. Though the number of total searches of pc tech support may be 1/100 of the tech support, yet if you have pc tech support on the first page, you may have larger number of clicks for your online computer repair business than if you have tech support on the later pages, say pg 20.
The logic is that whatever comes on first or second page of search engine gets outproportionately larger number of clicks, say more than 30%, while their number goes down significantly down as page number increases. In a sample in-house study, for page 10 on Google search engine, total number of clicks was found to be less than 0.3 percent and for page 40 on Google search engine, total number of clicks may be less than 0.1%.
As the competition for tech support is 100 times higher than pc tech support, initially it is not possible to get any ranking on the search engine. Most search engines like Google, Yahoo, and Bing usually sum up their searches in about 80 to 90 pages. So, what should be your short term strategy? While targeting for heavily competed keywords like tech support which is taken into account by the search engines internally, you also target long tail keywords. They give you top page ranking surprisingly in a short period of time with less effort. In this way, you still generate some clicks instead of remaining dormant on the search engine. This is the importance of targeting long tail keywords.
By using your own imagination, you can come out with few terms that are still queried by prospective customers in your niche, in addition to most popular keywords. You can immediately get web traffic, if you can target such keywords. So, successful long term SEO plan can have three phases. Initially, you are tilted towards long tail keywords while still working on most popular keywords. In the second stage, you will be surprised that if you have targeted few long tail keywords for some more time, most popular keywords too will dramatically improve on their search engine performance.
In the third stage, you will have a top page ranking for large number of long tail keywords as well as few most popular keywords for your area of niche. Then you just have to keep the momentum going by producing contents that still have those keywords plus keep targeting more and more of newer long tail keywords. All this may sound like quite an amount of work, but it is not that difficult. If you sign in for a SEO campaign that comes with high-quality contents together with large number of high quality articles, blogs, press releases plus services for link building, you can certainly do it in a very short period of time.
Source : http://blambangan.net
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