3 Mistakes Web Programmers Need to Stop Making

Here are three common mistakes we programmers make, and what we can do to fix them. 1. Forgetting About Conventions Ever since they started using the Internet, users have been trained how to interact with a website. Therefore, they often get frustrated when websites don’t meet their expectations. Here are some examples. They hover over an object they think is clickable, but become confused when they see an arrow instead of a hand pointer. They click on blue, underlined text, but find it’s not a link. They click on the logo in the top left,...

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Tips to Boost Your PPC Campaigns

Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. To make sure you maximize your ROI but minimize your risk, consider the following. The BasicsHere are a few things to bear in mind from the outset - and to make sure your campaign is built on a firm base. 1. Know Your SectorIf this is a client, make sure you understand their business as much as possible. Maybe even suggest going through a company training or induction program to quickly get you...

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Know How To Create MSN adCenter Campaigns in 15 Minutes

Many marketers procrastinate when it comes to building adCenter campaigns. There is a prevailing notion that MSN campaigns are just as labor intensive as AdWords campaigns yet produce a small fraction of the yield. While the latter point has validity, the truth is that MSN campaigns can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes. Step 1: Sign Up Creating an adCenter account is...

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Top 14 Things Marketers Need to Know About QR Codes

I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image resembling a square-like maze. Unlike a 1-dimensional UPC code, a 2-dimensional barcode stores data in both directions and can be scanned vertically or horizontally to be decoded. 2. 2D Barcodes Can Store...

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Use QR Codes for Better Conversion Rates

From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals. Mobile Barcodes 101QR codes are a 2D barcodes that resemble square-like mazes. The content encoded in these barcodes can be revealed with a smartphone using a QR code reader mobile app. QR codes can store 133 times more data than a UPC (1D barcode) including letters...

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Twitter Apps for Good Organization

Twitter is big business. Everyone from movie stars to the average Joe is on Twitter sharing their thoughts and ideas with the world. For average users, just going to Twitter.com and typing their tweet might be enough to get the job done, but for some users this will simply not suffice. People who use Twitter all the time need a way to make Tweeting more efficient and effective, and that is why these Twitter apps are here. Twentyfeet Twentyfeet is kind of like Google Analytics for Twitter. It keeps track of all the important stats...

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Press Release Posting Tips for Better Google Rankings

Press Release SEO has been one of the most popular topics to attract Google search traffic here on Online Marketing Blog.  In fact, Lee told me he’s been using PRWeb (a TopRank SEO Client) to promote content in a news format since 2001. We’ve seen the ups and downs in the Public Relations industry over the years and have helped inform many Public Relations professionals on the finer arts of SEO by speaking at events like PRSA, providing training for PR agencies and corporate communications...

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