Optimized your online videos for search engine visibility. Both Google and Bing are serving up videos as part of their top organic content, and these videos will get 41% more action (CTR) than the plain text ads that surround them. There are three key things that will help boost your visibility on universal results, and thanks to a study by aimClear we have some insight for you!
About the Study: Using the YouTube keyword search tool, aimClear identified 978 keywords that were then matched up using Google and Bing’s keyword buckets.
Choose the Right Hosting Platform: It’s shouldn’t come as a surprise when I tell you that videos hosted on YouTube come up 84% of the time on a Google results page (they own YouTube, remember?). Things get a little more evened out at Bing with YouTube videos returning 38% of the time.
Check Rankings within that Platform: I think it goes without saying that, like anything with SEO, rankings and visibility will play a huge part in turning up in universal results. The more action your video gets on its hosting platform (views, likes, comments…) the more likely it will be to find its way to the top of a universal results page. Most importantly aimClear found that of those videos that appeared in universal results, 100% of them also appeared on the first page of results on their native platform.
Keyword Intent is Big: You probably took on your first video with the intent to move the needle and make sales, and that’s not a bad way to look at it. Incorporating a call to action in your video is extremely important; in fact it’s like Sales Video 101. But it’s not going to help for SEO purposes. When choosing a title for your video, adding tags and annotations you should focus more on informational keywords rather than navigational and transactional. Informational videos are comparative, instructional and educational… in essence they’re about engaging content. Navigational keywords have website addresses, brand names and descriptions. Of course, transactional keywords are all about the end result: buy now, huge sale, etc…
All of this is important to note because search engines are now returning videos as top content on results pages. For Google the format varies from “two-packs”, “three-packs” and “four-packs” (as well as some other versions) while Bing will almost always serve up a “four-pack” of videos toward the top of the page. Of course all of this information is useful, but really what’s most important is that your video is full of great content that is engaging and relevant to your audience. Now go forth, and get a million views on YouTube!
By: Justin Gonzalez
Source : HOW TO: Optimize Video for Universal Search Results
About the Study: Using the YouTube keyword search tool, aimClear identified 978 keywords that were then matched up using Google and Bing’s keyword buckets.
Choose the Right Hosting Platform: It’s shouldn’t come as a surprise when I tell you that videos hosted on YouTube come up 84% of the time on a Google results page (they own YouTube, remember?). Things get a little more evened out at Bing with YouTube videos returning 38% of the time.
Google Universal Video SERPs Platform Allocation
Bing Universal Video SERPs Platform Allocation
Keyword Intent is Big: You probably took on your first video with the intent to move the needle and make sales, and that’s not a bad way to look at it. Incorporating a call to action in your video is extremely important; in fact it’s like Sales Video 101. But it’s not going to help for SEO purposes. When choosing a title for your video, adding tags and annotations you should focus more on informational keywords rather than navigational and transactional. Informational videos are comparative, instructional and educational… in essence they’re about engaging content. Navigational keywords have website addresses, brand names and descriptions. Of course, transactional keywords are all about the end result: buy now, huge sale, etc…
All of this is important to note because search engines are now returning videos as top content on results pages. For Google the format varies from “two-packs”, “three-packs” and “four-packs” (as well as some other versions) while Bing will almost always serve up a “four-pack” of videos toward the top of the page. Of course all of this information is useful, but really what’s most important is that your video is full of great content that is engaging and relevant to your audience. Now go forth, and get a million views on YouTube!
By: Justin Gonzalez
Source : HOW TO: Optimize Video for Universal Search Results
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