Several basic techniques to apply for a better CTR when writing a PPC ad copy top techniques to increase CTR of an ad creative:
(1) Optimize ad title, and description with a keyword & Use keyword to begin the ad title.
2) Optimize display URL with targeted
(3) Create a unique sales proposition (USP).
(4) Create sense of urgency
(5) include a call-to action
(6) Select a domain name with the theme that matches the industry or the nature of the product or service.
(7) Keep display URL concise. Omit www or http"// on the display URL.
(8) Target ad copy on a certain stage on a buying cycle : comparison stage.
(9) Capitalize first letter of each word.
(10) Include geographical or other qualifier to screen out unqualified traffic.
(11) Target audience's explicit level needs with niche phrase.
(12) Provide incentives.
For the details about how to apply these techniques, please refer to the chart as below:
The Application of PPC Ad Creative Techniques
(1) Optimize ad title, and description with a keyword & Use keyword to begin the ad title.
2) Optimize display URL with targeted
(3) Create a unique sales proposition (USP).
(4) Create sense of urgency
(5) include a call-to action
(6) Select a domain name with the theme that matches the industry or the nature of the product or service.
(7) Keep display URL concise. Omit www or http"// on the display URL.
(8) Target ad copy on a certain stage on a buying cycle : comparison stage.
(9) Capitalize first letter of each word.
(10) Include geographical or other qualifier to screen out unqualified traffic.
(11) Target audience's explicit level needs with niche phrase.
(12) Provide incentives.
For the details about how to apply these techniques, please refer to the chart as below:
The Application of PPC Ad Creative Techniques
Targeted keywords: Organic Cereal
Use a keyword to begin Title Line: Organic Cereal on Sale.
Keywords in description: XYZ Cereal-Buy 1 Get 1 Free.
Keywords in Display URL: XYZFood.com/Cereal
USP: Organic Cereal.
Sense of Urgency: Offer Ends 1/1/09.
Call -to-Action: Buy Today!
Domain Name with a matching theme of the industry: In this example, select a domain name that matches the nature of cereal and food industry, such as Aroma, or Yummy.
Keep Display URL concise: use XYZFood.com/Cereal as opposed to www.XYZFood.com/Cereal or http://www.XYZFood.com/Cereal.
Target ad copy on a certain stage on a buying cycle: comparison stage.
Proper capitalization: capitalize first letter of each word to make ad more conspicuous than the rest.
Traffic qualifier: California Store Only.
Target audience's explicit level needs with niche phrase: use niche phrase "organic cereal" as keyword to target the explicit need of the audience.
Provide incentive: Buy 1 Get 1 Free.
Use a keyword to begin Title Line: Organic Cereal on Sale.
Keywords in description: XYZ Cereal-Buy 1 Get 1 Free.
Keywords in Display URL: XYZFood.com/Cereal
USP: Organic Cereal.
Sense of Urgency: Offer Ends 1/1/09.
Call -to-Action: Buy Today!
Domain Name with a matching theme of the industry: In this example, select a domain name that matches the nature of cereal and food industry, such as Aroma, or Yummy.
Keep Display URL concise: use XYZFood.com/Cereal as opposed to www.XYZFood.com/Cereal or http://www.XYZFood.com/Cereal.
Target ad copy on a certain stage on a buying cycle: comparison stage.
Proper capitalization: capitalize first letter of each word to make ad more conspicuous than the rest.
Traffic qualifier: California Store Only.
Target audience's explicit level needs with niche phrase: use niche phrase "organic cereal" as keyword to target the explicit need of the audience.
Provide incentive: Buy 1 Get 1 Free.
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