Creative Writing Technique for PPC Ad

Several basic techniques to apply for a better CTR when writing a PPC ad copy  top techniques to increase CTR of an ad creative: (1) Optimize ad title, and description with a keyword  & Use keyword to begin the ad title. 2) Optimize display URL with targeted (3) Create a unique sales proposition  (USP). (4) Create sense of urgency (5) include a call-to action (6) Select a domain name with the theme that matches the industry or the nature of the product or service. (7) Keep display URL concise. Omit www or http"// on the display...

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Finding Fresh Linkers: Quick Linkfromdomain Hack

Prospecting for bloggers in a niche is common practice in link building. One quick way to do this is to search for queries like “top blogs” to find curated lists of blogs. For example, a search for “top SEO blogs” will give you this top list of SEO blogs. The problem is that this list is dated (2007) and this is no longer an accurate representation of the best and most active bloggers in this niche. I know this because I’m active in SEO, but I might not know this when researching a new niche. I...

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Tips for Multinational Search Marketing

A full day of international focused sessions at the International Search Summit @ SMX Advanced London last week was bound to deliver a wealth of insights and tips for organisations targeting multiple global markets online. It would be impossible to list them all in one post – but we’ve selected some of the key tips any international marketer should consider. Then keep reading to see how to attend the next International Search Summit, June 9th in Seattle! 1. Don’t translate all your content – it could be money down the drain. Instead, focus...

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Reach Your Targeted Audience with Google TV Ads

“Google TV Ads' online functionality makes it easy to track results and adjust our campaign accordingly. For a company our size, Google makes television accessible.” - Melanie De Vito, Marketing Manager — netTalk “After adjusting for seasonal influences, SelectQuotes’ CPL decreased by 35% after four weeks of optimizing campaigns using Google TV Ads’ call attribution feature.”-Kim Terrill, director of broadcast media — SelectQuoteSteps to follow ... 1. Overview and AdWords setup 2. Determine...

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Robots.txt

I just had a bit of a conundrum with the robots.txt file on a website, and have managed to find a solution which I thought would be interesting and useful for anyone wanting to make sure that they are blocking the right things in their robots.txt file. The problem You have a folder on your website which contains some useful pages which you want Google to be able to see (e.g.www.yoursite.co.uk/folder1/useful-page.html), BUT the default page for this folder (e.g.www.yoursite.co.uk/folder1/)...

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Changer Landing Pages As Per Google Instant Preview

Google turned on Instant Previews for Ads last month. Now, a little magnifying glass appears next to each search ad, which the user can click on to see a preview of the landing page for the ad. It may not have received much fanfare, but this is a huge change for post-click marketing. Until now, PPC marketing and landing page optimization were separated by a gap: the click. The only information a user had to make a decision to click was (1) the text of the ad itself, a mere 135 characters and...

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Tips To Integrate Google Analytics & YouTube

As companies spread their media mix, and expand their activities to YouTube, Facebook, Twitter, LinkedIn and other social channels, it is essential to try and integrate numbers as much as possible. And this integration should not only be on the marketing message and design, but also on its tracking. It is important to have a centralized marketing measurement tool that can provide us with the ROI of each of the channels. I have previously discussed Google Analytics integrations with Webmaster...

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Use Google Analytics to Choose What Keywords to Focus

Once your website starts getting at least some traffic from organic search queries, you can help increase conversions (inquiries, signups, purchases, phone calls etc) by investigating what happens once people reach your website from the search results. You can use Google Analytics to choose what keywords to focus on and to check the entrance pages (landing pages) for issues hurting conversions. How To Choose Which Organic Keywords To Focus OnMost websites have hundreds or thousands of keywords...

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Check Out Your Competitor For Linkbuilding

This is my basic process for competitor based linkbuilding, with specific examples from various live linkbuilding campaigns. I use Open Site Explorer for the link analysis as well as to measure my rate and quality of link acquisition. 1. Find your REAL Competitors When working with a client, I always ask them who their main competitors are. In most cases they over estimate some brands and underestimate others. They often think only of brick and mortar companies and forget web-only players and...

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Optimize Video for Universal Search Results

Optimized your online videos for search engine visibility. Both Google and Bing are serving up videos as part of their top organic content, and these videos will get 41% more action (CTR) than the plain text ads that surround them. There are three key things that will help boost your visibility on universal results, and thanks to a study by aimClear we have some insight for you! About the Study: Using the YouTube keyword search tool, aimClear identified 978 keywords that were then matched...

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