Due to slight differences between Google AdWords and Bing Ads, we
would always recommend that you review the following four key areas
before hitting the Sync button:
1. Budgets
Bing Ads has a minimum campaign budget of £5 and a minimum bid of 5p. With Bing Ads you also have the option to choose either a Daily Accelerated, Daily Standard or Monthly Campaign Budget. You may find that traffic on Bing Ads is slightly cheaper so it may be worthwhile lowering your bids once you have imported them over
2. Ad Text
The Bing Ads Editorial Policy and the AdWords Editorial policy will be slightly different, so we strongly recommend you review the Bing Ads policy and your imported ads before you sync your account. Your account will go through Editorial checks once you have synced. Unsure on Bing Ads Editorial Policy?
3. Negative Keywords
Bing Ads does not support broad match negative keywords. If you are importing broad match negatives from AdWords, Bing Ads will import them as phrase match so it is important to check these before you sync. You can also use the Negative Keyword Conflict Report from the Bing Ads User Interface after a couple of weeks of account activity, to ensure that all your negatives are working as you want them to
4. Targeting Options
Targeting options, including location and time of day, are very different in AdWords and Bing Ads. Although we are working hard to ensure these are imported from AdWords as they should be, we strongly recommend reviewing targeting options before syncing. Please note the Import feature does not yet support postcode targeting set up on AdWords, but this can be set up separately through Bing Ads after import. When importing from AdWords you should also review your Bing Ads accounts language targeting, as once it is set and sync’d with Bing Ads this cannot be changed
Source : http://community.bingads.microsoft.com
1. Budgets
Bing Ads has a minimum campaign budget of £5 and a minimum bid of 5p. With Bing Ads you also have the option to choose either a Daily Accelerated, Daily Standard or Monthly Campaign Budget. You may find that traffic on Bing Ads is slightly cheaper so it may be worthwhile lowering your bids once you have imported them over
2. Ad Text
The Bing Ads Editorial Policy and the AdWords Editorial policy will be slightly different, so we strongly recommend you review the Bing Ads policy and your imported ads before you sync your account. Your account will go through Editorial checks once you have synced. Unsure on Bing Ads Editorial Policy?
3. Negative Keywords
Bing Ads does not support broad match negative keywords. If you are importing broad match negatives from AdWords, Bing Ads will import them as phrase match so it is important to check these before you sync. You can also use the Negative Keyword Conflict Report from the Bing Ads User Interface after a couple of weeks of account activity, to ensure that all your negatives are working as you want them to
4. Targeting Options
Targeting options, including location and time of day, are very different in AdWords and Bing Ads. Although we are working hard to ensure these are imported from AdWords as they should be, we strongly recommend reviewing targeting options before syncing. Please note the Import feature does not yet support postcode targeting set up on AdWords, but this can be set up separately through Bing Ads after import. When importing from AdWords you should also review your Bing Ads accounts language targeting, as once it is set and sync’d with Bing Ads this cannot be changed
Source : http://community.bingads.microsoft.com
0 comments:
Post a Comment
Note: Only a member of this blog may post a comment.