Google's "Quality Score"

Google's "Quality Score" is at once one of the most important and one of the least understood components of a successful AdWords campaign. Because every cost-per-click (CPC) bid on Google is adjusted based on your Quality Score, it has an immediate impact on your bottom line. While Google's exact algorithm is kept secret, one thing is clear: Quality Score measures the relevance of your ads to a user’s search. In this webcast, we'll show you how to make your campaigns more relevant to your users, which will help improve your Quality Score, drive your costs down, and drive your revenues up.

Posted in: Google,Google AdWords,Google Quality Score,SEM