Changes of Domain

Domain changes can be worrisome from an SEO perspective. This is only natural as we spend our time building up the strength of particular domains so that they can compete with others. Will Google recognize the old site at the new domain? Will all of the link equity carry over to the new domain? By considering the problems involved with a change of domain before you execute, it is possible to alleviate many concerns. There is no guarantee that everything will go perfectly, but a little...

Read More

PPC Can Improve Organic Search Conversions

When formulating strategies and tactics for organic search, some of the most difficult questions that arise are related to conversion of organic search traffic. Are you targeting keywords that will bring not only traffic, but converting traffic, to your site? Is your page meta data optimized not only for high rankings, but for high clickthrough rates when your site’s snippets do appear highly in organic search results? How can the target page for any given keyword be manipulated to improve...

Read More

Know About Google’s Quality Score

Much has been written about Google’s “Quality Score” — how it’s calculated, how it works (or doesn’t work), which segments of your marketing efforts are affected by it, what are the myths, who’s happy and who’s not, what’s relevant, etc. Trying to sort through all the information can be a dizzying endeavor. Quality score is increasingly important in Google AdWords. The Quality Score is used to assess the relevance of an ad to searchers based on ad click-through rate, engagement with the...

Read More

Post-Panda SEO Tactics

“What’s up with Google now, post-Panda/Farmer/whaddayacallit? What am I supposed to be doing for SEO?” (Usually accompanied with a deep sigh, aggressive hand gestures, and/or grimacing.) It All Started With Caffeine“Caffeine lets us index web pages on an enormous scale.” – Carrie Grimes, Google If we look back a year ago, when Google rolled out Caffeine, which was (and still is) unprecedented in search, it was this infrastructure change that allowed for the dramatic algorithm improvements we’ve...

Read More

Use Google Instant For Local & Mobile Optimization

Undoubtedly, you may have seen Google’s Instant Preview interface which provides glimpses for webpages listed in SERPs. What you may not be aware of is that they’ve added sophisticated code to make it unique on mobile devices. These Instant Previews provide compelling evidence that mobile optimization continues to be important. Google rolled out Instant Previews in November 2010, and a number of marketers immediately began to try to tweak website elements to optimize the preview views and...

Read More

Optimize your Website for Local Search Results

Optimize your Website for Local Search Results :Use and select your main keywords with location, means if you are a SEO consultant from Washington, then use the keywords like ” SEO Consultant Washington, SEO Washington, Washington SEO services etc”. This will show the search engines that this page targeted for a specific place. Use the main key-phrase along with the location you are targeting in the file name of the web page. Use your local based keywords including language terms and grammar ( Some words vary in different locations ) in the...

Read More

Clever trick to make YouTube videos fill up the browser

If you're teaching with YouTube videos, you know the problem.  The student clicks on a YT link and see LOTS of stuff on the right-hand side or in the comments below the video.   While those contents are important if you're browsing video, in a classroom setting, it's often distracting and takes students off-task.  The normal landing-page to a YouTube video looks like this:  Great to browse, but a bit distracting when you're trying to learn something.   So......

Read More

Important Strategies for Organizing Your Match Types

When you have two or more keywords that can be triggered in your AdWords account from a search query, Google tries to show the most restrictive option. The constraints go beyond just match type to include geography, time of day, etc. However, Google does not always show exact match over phrase match and phrase match over broad match. They also look at ad rank (max CPC x Quality Score). If you have an exact match term bid at $0.25 and the broad match bid at $1, Google will generally show the...

Read More

Pagination: Best Practices for SEO & User Experience

We've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference, Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engines. In this post, we'll cover the dangers, opportunities and optimization tactics that can best ensure success. The best part? These practices aren't just good for SEO, they're great for usability and user experience too! Why is Pagination an SEO Issue?Pagination, the practice...

Read More