5 Link Building Predictions for 2011

5 Link Building Predictions for 2011 | Search Engine Journal: "There are lots of posts circulating about predictions for social media, Internet marketing, blogging, and more for 2011. So, without further ado, let’s look at some predictions specifically for link buildi...

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Search Marketing, Hacking and Web Security

Search Marketing, Hacking and Web Security: "The more popular a site becomes, the more value it accrues, the more likely it is to become a target. As you apply search marketing techniques to a site, you are inherently increasing the risks that it will be attacked. Therefore, it is your obligation to understand these risks and help manage the...

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BruceClay - Why Landing Page Optimization is Crucial and How to Start

BruceClay - Why Landing Page Optimization is Crucial and How to Start: "What is Landing Page Optimization? First, let’s talk about what a conversion is. A conversion is what you want a user to do once he or she reaches a page, and it’s the basis for landing page optimization (LPO). A conversion can be anything that you, as a business, feel is most valuable. For example, do you want a person to fill out a form? Would you like someone to download something on the pag...

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What Are Mobile Sites According To Google?

What Are Mobile Sites According To Google?: "There is a short but useful Google Webmaster Help thread taking place between the BBC UK webmaster and Google's JohnMu. The BBC's webmaster said they are trying to ensure their URLs are the same on the mobile version of their site and desktop version but want to know if that would be considered cloakin...

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The Top 10 Internet & Search Marketing Trends for 2011 | Web SEO Analytics

The Top 10 Internet & Search Marketing Trends for 2011 | Web SEO Analytics: "As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocatio...

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Two Powerful ways to reduce bounce rate | SEO Himanshu

Two Powerful ways to reduce bounce rate | SEO Himanshu: "Bounce rate is one of the most misunderstood metrics in Google Analytics. According to Google Analytics, bounce rate is the percentage of single page visits (or web sessions) or visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates the bounce rate of a web page and bounce rate of a websit...

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10 Powerful Tips to Leverage Content Theft | SEO Himanshu

10 Powerful Tips to Leverage Content Theft | SEO Himanshu:"Content theft has been a real pain in the butt for webmasters/bloggers for as long as the web has existed. There is no full proof way to stop content theft and it can even become detrimental for the original source when it get outranked or filtered from google for its own contents. So what you can do to prevent content thef...

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The Secret Life Of The Black Hat SEO

The Secret Life Of The Black Hat SEO: "The black hat SEO flies under the radar. He doesn’t want to attract too much attention — he knows attention brings bad things. Essentially he lives in the shadows. He doesn’t speak at conferences. He doesn’t publish articles. He hangs out with other black hats at conferences and road trip...

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A Guide to Google Analytics and Useful Tools - Smashing Magazine

A Guide to Google Analytics and Useful Tools - Smashing Magazine: "Google Analytics2 is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytic...

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Twitter & Facebook links affect SEO on Google and Bing | Web SEO Analytics

Twitter & Facebook links affect SEO on Google and Bing | Web SEO Analytics: "Below you can find a list of factors that are most likely to affect the authority and the trust of the social media links. Please note that the below factors are not officially confirmed by Search Engines, but most of them are already used by several web services & tools that evaluate Social Media popularity: 1. The number of Followers on Twitter 2. The number of Fans on Facebook Fan Pages" Etc..................

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Google's Matt Cutts Talks Facebook/Twitter Links' Influence on Search Ranking | WebProNews

Google's Matt Cutts Talks Facebook/Twitter Links' Influence on Search Ranking | WebProNews: "'We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we're also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook,' says Cutt...

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5 Tips for Dominating Page One Results With Social Sites

5 Tips for Dominating Page One Results With Social Sites | Distilled blog: "When you do a branded search these days, particularly for a well-known company, you often find various social sites* ranking for their name. But there are times when you know a brand is trying to go huge on social media pages, but for some reason those profiles and pages just aren’t showing up in the search result...

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Writing HTML Title Tags For Humans, Google & Bing

Writing HTML Title Tags For Humans, Google & Bing Have a look on this arti...

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6 New Tools Every SEO Should Check Out

There's some terrificly useful new tools on the market that very few SEOs are aware of or using (at least, if my experience is any indication). It's my duty, therefore, to share with some of these shiny new sites and let you explore, engage and apply to your campaigns and efforts. Hopefully, these will add great value for you, and expose them to folks who really need their help. Read more here - http://www.seomoz....

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Link Bait Campaigns

Have you tried a link bait campaign before, or is it on your to-do list? Let's explore ways to increase the results of your next campaign. Read more here - http://searchenginewatch.com/3641...

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Generate More Business with Google Places

It’s more important speed up Google places listing because when people use voice search on  Android phones, the first results they see are from Google local. Did you notice that; 73% of all online activity is related to local content (Google) 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore) 66% of Americans use local search to find local businesses (comScore) Another reason to take Google Places seriously is the recent changes and enhancements that were rolled out.  Now you will notice the...

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The 301 Redirect - When and How to Use it

A 301 redirect is designed to help users and search engines find pieces of content that have moved to a new URL. Adding a 301 redirect means that the content of the page has permanently moved somewhere else. Source: http://www.ragepank.com/images/301-redirect.jpg What it does for usersUsers will probably never notice that the URL redirects to a new one unless they spot the change in URL in their browser. Even if they do spot it, as long as the content is still what they were originally...

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Key to Smart Linking

The key to smart linking is to initially use common sense and then persist with it. As you start linking, smart linking would require you to place links to increase relevancy. That means pages that are topically or geographically similar to yours must be targeted for linking. In doing so, you will drive targeted traffic to your relevant page and thereby increase your link popularity. If you sell diamond rings for example, it would only be wise to not only leave links on diamond-related pages but on wedding and engagement planning pages....

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