Key to Smart Linking

The key to smart linking is to initially use common sense and then persist with it. As you start linking, smart linking would require you to place links to increase relevancy. That means pages that are topically or geographically similar to yours must be targeted for linking. In doing so, you will drive targeted traffic to your relevant page and thereby increase your link popularity. If you sell diamond rings for example, it would only be wise to not only leave links on diamond-related pages but on wedding and engagement planning pages. In a nutshell, the theme of the site you want to link to must be relevant to your site’s theme.

The anchor text again is of paramount importance in gaining link popularity and search engine rankings. The anchor text (the text that is seen in your link placed on a page before people click on it) is one of the best ranking tools you can use. When choosing anchor text, use the keywords you have optimized your page with and the page you are pointing the links to. This way, you can convey to both the visitors and search bots a clear message on what the upcoming page has in store. Apply these two techniques and your rankings are sure to boost in a short time.

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Posted in: On Page SEO