BruceClay - Why Landing Page Optimization is Crucial and How to Start: "What is Landing Page Optimization?
First, let’s talk about what a conversion is. A conversion is what you want a user to do once he or she reaches a page, and it’s the basis for landing page optimization (LPO). A conversion can be anything that you, as a business, feel is most valuable. For example, do you want a person to fill out a form? Would you like someone to download something on the page?"
First, let’s talk about what a conversion is. A conversion is what you want a user to do once he or she reaches a page, and it’s the basis for landing page optimization (LPO). A conversion can be anything that you, as a business, feel is most valuable. For example, do you want a person to fill out a form? Would you like someone to download something on the page?"
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