Know More About Enhanced Campaigns

Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too:

Last updated – 2/8/13

From Google Themselves:

• The Official Announcement – Google
• Official Site on Enhanced Campaigns - Google
• Webinar Series on Enhanced Campaigns - Google
• Enhanced Campaigns Upgrade Guide (PDF) – Google

Articles That Will Best Help You Prepare

• Enhanced Campaigns Upgrade Guide (PDF) – Google
• Google Adwords Enhanced Campaigns: The Good, Bad & Uncool - Search Engine Watch – Alistair Dent
• Google Announces Big Changes to Mobile Ad Campaign Management - WordStream – Larry Kim

Enhanced Campaigns – Pros

•  Google Announces Big Changes to Mobile Ad Campaign Management – WordStream – Larry Kim
• Adwords Enhanced Campaigns: How Can I Protest Something I Haven’t Yet Used? – Traffick.com – Andrew Goodman
• Here’s The Real Reason Google Changed Its Mobile Search Rules – Business Insider – Jim Edwards

Enhanced Campaigns – Cons

• Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement – Search Engine Land – Neil Sorenson
• Is Google Getting Ready to Change the Ad Rules Again – BlueGlass – Richard Zwicky
• Google Enhanced Campaigns | Don’t Believe the Hype – Zen Search Marketing – Jeff Loquist
• Petition to “Provide more advertiser options” with Enhanced Campaigns – Change.org – Neil Sorenson
• Fury at Google: Advertisers Say New Search Rules Are “Stealing” From Them – Business Insider – Jim Edwards
• Are Tablets Mobile Devices? How Will Google’s Changes in AdWords Impact Advertisers – Adobe – Bill Mungovan
• Enhanced Campaigns for Mobiles: Why the AdWords world as we know it is going to End – Passion Digital

Enhanced Campaigns – Neutral

• Google Adwords Enhanced Campaigns: The Good, Bad & Uncool – Search Engine Watch – Alistair Dent
• Google’s Enhanced Campaigns Inspire Love, Hate and Hope for The Next Version – Search Engine Land – Pamela Parker
• First Reaction to AdWords Enhanced Campaigns – SEER Interactive – Aaron Levy
• Google Enhanced Campaigns: A Flawed Step in the Right Direction – RimmKaufman.com – Mark Ballard
• In Big Shift Google Aims to Boost Mobile Ad Campaigns and Revenues – Forbes – Robert Hof
• Google Revamps AdWords in Nod to Mobile Device Explosion – Gigaom – Barb Darrow
• Google Just Blasted Away the Wall Between Desktop and Mobile Ads – Business Insider – Owen Thomas
• The Big Adwords Update: Enhanced Campaigns Puts the Focus on Mobile – Search Engine Land – Ginny Marvin
• Google to Force You To Go Mobile – PPC Hero – Sam Owens
• The Scoop on Enhanced Campaigns (good and bad) – PPC Associates – Susan Waldes
• Google’s “Enhanced” Campaigns”? – Datapop – Alex Dao
• Google Revamps Adwords in Bid to Boost Mobile Ad Revenue – Ad Age – Cotton Delo
• Enhanced Campaigns Storified – Storify – Katie Saxon
• Google Upgrade is a Tidal Wave for Advertisers – Wired – Ryan Tate

We will be updating this as often as we can so come bookmark and come back later!

If you have any site’s we’ve missed add them in the comments and we’ll add ASAP.

Posted in: AdWords Enhanced Campaigns,Google AdWords,PPC,SEM