Little About Content Marketing

Why Should I Do Content Marketing?

• It’s great for SEO (search engine optimization). Google constantly changes its algorithm to improve search results. Over the past several years, many of these changes reflect Google’s efforts to favor content that’s truly useful. Conversely, Google’s changes punish content farms and other sites that create content solely to rank high for specific keyword searches. Creating relevant content signals to Google that the purpose of your site is to help people by providing real information.
• Worthy content gets shared. People like sharing their discoveries with their colleagues, friends and family. It’s a way of earning credibility, plus we’re just hardwired to do it: When we share something we like with others, and they like it too, that validates our judgment.
• Great content helps people make buying decisions. I’ll give you a personal example here. In doing some competitive research for a client, I found a personal training website with lots of blog posts about strength training, health, cardio fitness and more. As I read the posts, it became clear to me that this trainer had deep background in kinesiology, plus years of experience helping people get fit. Now I train with him.
• Content gives you something real to promote in social media. If you don’t have relevant, interesting content on  your website to promote, what ARE you going to talk about in social media? And how will you entice people to visit your site? Without compelling content, you may as well just talk about your cute pets and snap photos of the lunch you’re about to eat.

Posted in: On Page SEO,SEO,SMO