Little About Content Marketing

Why Should I Do Content Marketing? It’s great for SEO (search engine optimization). Google constantly changes its algorithm to improve search results. Over the past several years, many of these changes reflect Google’s efforts to favor content that’s truly useful. Conversely, Google’s changes punish content farms and other sites that create content solely to rank high for specific keyword searches. Creating relevant content signals to Google that the purpose of your site is to help people by providing real information. Worthy content gets...

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Google Changes Mobile Campaign Management - AdWords Enhanced Campaigns:

Google today announced a bold and sweeping set of changes to their AdWords PPC management platform in a bid to greatly simplify mobile ad campaign management – at stake is the future of Google’s advertising business itself. All of the new AdWords Enhanced Campaign features – which I believe will greatly increase both mobile advertising adoption and Google’s revenues from mobile search – will become available to customers by the end of the month. In this article, I’ll walk through AdWords Enhanced...

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Want to Transfer AdWords Accounts to Bing? Take Care of 4 Common Mistakes

Are you the one who transferred an entire Google AdWords account into Bing Ads? But do you actually manage your new Bing account? It’s now easy to copy an account from Google to Bing, but that doesn’t mean that your account will be performing the same in the Bing sponsored results. Bing Ads is a completely different system with its own set of rules, and it is doesn’t matter how thoroughly you work inside your Google AdWords account – that won’t necessarily help you in Bing. As a Paid Search...

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RESOURCE ADWORDS ENHANCED CAMPAIGNS

Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too: Last updated – 2/8/13 From Google Themselves: The Official Announcement – Google Official Site on Enhanced Campaigns - Google Webinar Series on Enhanced Campaigns -...

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Most Misleading PPC Metrics

Search marketers depend on data to make decisions. Bids are raised, keywords are paused, and ad text is changed based on data. Unfortunately many decisions are being made based on metrics that portray results in a misleading fashion. While all of the following metrics are important, when looked at individually, they can cause you to make misinformed decisions. Impression Share This metric is most likely one of your Google rep’s favorite. Impression share, while valuable in some cases, can...

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Future of PPC Professional !

ou’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming redundant, replaced by technology, so they should prepare themselves to hear those words. In the next 3 years, 80% of PPC professionals will be replaced by an algorithm. Those that won’t, will be the few who already provide high value or find ways to increase their value to clients. There will simply be...

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