More Advanced PPC Tips For 2013
- Tag all of your Bing destination URLs with Google Analytics tracking code to ensure data is importing properly.
- Create a campaign that targets select managed placements on Google's display network based off what you know about your target market. Create some really great banner ads using the display ad builder.
- If you are e-commerce, make sure you have revenue tracking set up in Google Analytics.
- If you a service based company, integrate AdWords with your CRM to better understand the value of each click.
- Duplicate campaigns based off customer-value from specific geographic regions. Spend more money where the average customer is worth more.
- If you don't know, spend some time this year understanding what the lifetime value of a new acquisition is. Always look at click price with this in mind.
- Set up remarketing through Google Analytics. Create separate ad groups to target different people.
- Avoid searching for your own ad online. It is not a clear indication of performance and can easily distract you.Look at the data within AdWords, Analytics and other tools to make decisions.
- Utilize Google Places and +1. Make sure you have linked AdWords with Places if you rely on local business.
- For e-commerce, enable Google Shopping by setting up a Merchant Center account. Also check out Bing Shopping, as they are making regular improvements to it.
- Read the Google Analytics Blog every day.
- Always keep your Google Analytics Tab and your AdWords/WordStream tab open at the same time to make better bidding decisions.
Source : WordStream
By Nathan Peters
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