SEO Steps for 2013 - What Can You Do With an Hour?

In many ways, 2012 was the year search engine optimization (SEO) really grew up. Google left us with little choice. But we evolved as an industry, striving to build high-quality content and focus on adding as much value as possible for our users, readers, and customers. There was a lot of pain along the way throughout this growth process, and many are still cleaning up from the aftermath. For example, the gaps in Google’s algorithm have been closed to the point that any quick SEO tactic is likely...

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Internet Advertising Timeline - A Breif History of Online Advertising

Today, marketers barely remember what it was like to do print ads, traditional press releases, and TV/radio spots. Internet advertising took stale and generic ads and turned them into dynamic, extremely targeted messages. Before banner ads and AdWords caught on like wildfire, the Internet as an information database transitioned into a full-blown marketplace. The most notable example of an industry leader that caused a paradigm shift for businesses was eBay.com. All of a sudden, brick-and-mortar...

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The 3 Key Areas About Your Paid Search Program

The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012. If your company spends closer to 8 figures than 6 on paid search annually it is well worth the time of the CMO to take a deep dive here. Evaluating an enterprise paid search program can seem a daunting task. Complexity and scale can lead senior marketing leadership to make one of four mistakes: allow paid search managers to evaluate themselves; allow a vendor seeking to win...

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Facebook Exchange (FBX) - Its Opportunities

Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can take advantage of it. What Is The Facebook Exchange (FBX)? In some ways, FBX is another media exchange like the GDN, AdMeld, RightMedia etc., an open marketplace where display media...

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Optimization Strategies For Product Pages - Increase Conversion

Many business owners rely on content to push the customer through the sales process. There is no doubt that the content of the site is strategically important to convincing the customer to buy. But beyond the content, there is the site itself. While the content may be getting the message across, does the site help or prohibit customers from moving forward through the buying process? Image credit Shoppers come to a website not only with an intention to buy something (clearly the most...

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