How to Use Trademark in Adwords & Bind Ads: Tips for Trademark Owners and Resellers

As Q4 ramps up, complying with search engine editorial policies will be a crucial step in keeping your ads running. Both major engines assess trademark usage as a key part of their ad approval process. Through our experience, we’ve gathered some tips on how to protect your trademarked terms, as well as how to avoid ad disapprovals, if you are a reseller. Both Google and Bing allow advertisers to bid on a trademarked terms, but they monitor and restrict the use of them in ad copy.  A trademark...

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A Study On Panda Propaganda • Why One Site Lost Million Views

Today is the last day of PubCon in Las Vegas and yesterday I was fortunate enough to be on the expert panel discussing Google Panda/Penguin and the recovery. I took a different approach from the other panelists and showed an actual case study including steps that my team has taken to pull our sites out from the clutches of these two Google Updates. I was last to present and what was the crowd’s reaction? Since the onslaught began in 2011, Panda and now Penguin have...

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Solutions to Exact Match Domain (EMD) Problem

It’s obviously a bit troubling times for EMD owners. No one likes to be at the center of an SEO witch hunt. It’s all fine and good to do spam reports, until it hits your site, or targets your niche or competitive advantage. One of the best competitive advantages has always been the ability to stay under the radar and keep your mouth shut (though I sometimes fail to fail at what I preach). The solutions are the same as to many of the problems with Panda and Penguin. It’s a tough time to be a site owner, and admit that you were “over-optimized”...

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EMD - The Exact Match Domain and The Best Practices

EMD and domain best practices Always be willing to spend 10-15% of your overall budget on the BEST domain name you can get. It will make a big difference in both the short and long run. Dive into the aftermarket, and send some emails. Skip the second level TLD’s - .mobi / .travel / .info isn’t worth it. No more than one dash in your domain (better to just skip dash domains altogether) 3-4 words max for .com EMD’s 2-3 words max for .net/.org EMD’s Best to build a Brand site on a keyword domain...

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HOW TO PERFORMING WEBSITE AUDITS ?

Onsite optimization of websites is the most important factor in ranking better in search engine results. You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Audits should be performed...

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