adCenter Vs AdWords: Some unique functionality

To be honest, there isn’t much about adCenter that I like. Their UI is more ‘cool’ than functional. Their editor tool isn’t worth the space on my desktop, and their keyword research tools sometimes seem to be from the Stone Age. If I never had to login to adCenter again, it might be too soon. Throw on top of that the minimal search volume compared to adWords, and poor content network, and sometimes it seems like the stars are aligning so that you don’t even have to feel bad about neglecting the...

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Know How B2B Marketers Should Use Twitter

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. B2B marketers, in particular, can use Twitter to attract prospects, interact and engage with clients, increase brand awareness, understand their audience,...

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DoubleClick AdPlanner is Renamed as Google Display Network Ad Planner

If you’ve been using DoubleClick AdPlanner to research anything other than sites on the Google Display Network, you’re about to be out of luck. Google this week has been sending out notices to AdPlanner users telling them of dramatic changes due to take effect September 5. Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including their own), gathering information on everything from traffic, to household income, to demographics, to other sites frequented by the site’s...

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100 Lessons Learned from 10 Years of SEO

This June marks my tenth year in SEO, which means that I’ve gone through dozens of different algorithm changes and implemented SEO techniques on hundreds of websites across various market verticals. I’ve worked both in-house and at agencies, but all this experience doesn’t mean that I’ve got the final answer on what works and what doesn’t work when it comes to SEO.  In fact, I’ve made tons of mistakes along the way – and today, I wanted to share with you some of the lessons I’ve learned throughout my career. The following lessons are...

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Does Multi-Touch Attribution & Conversion Matter?

When it comes to multi-touch attribution, I recently realized that most advertisers have pretty much the same questions: How does one know whether it is worth digging into the conversion funnel? What are common patterns from a multi-touch standpoint? How can one actually leverage the conversion funnel? Based on my conversations, here are some answers and insights. Average Time Lag & Path Length From Impression/Click To Conversion Before digging into cross-channel conversion funnels (or...

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How To Write A Good Web Copy for Better Conversion ?

Anyone writing copy for web needs to understand how to write web copy. The reason is that copy writing for the web determines how and what of what your write actually gets read.  If you write to have your copy scanned, then you are writing good web copy! Headlines A page’s headline needs to interrupt and be relevant. It does not need to be descriptive, explain or introduce anything.  It just needs to stop people and get them to the Sub-Header. Sub-Headers A Sub-Header needs...

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Brainstorming Internet Strategy Checklist

This Internet Strategy checklist has been organized in the order of the most benefitial components to the  the least (generally, and in our experience).  There is A LOT behind this simple checklist, but just using it as an exercise to go through what a company could do for Internet Marketing is extremely valuable. Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients, and organizes the most common and potent Internet marketing components that make up a good...

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Use Ad Extensions To Improve Your AdWords Campaign Performance

Most PPC managers know that ad extensions allow you to show additional information on your Google AdWords ads. But only a small minority of them actually use ad extensions to their full potential. That’s a shame, because ad extensions can be powerful tools for a variety of effects, including increasing CTR, boosting conversion rate and decreasing CPA. What’s more, your cost per click isn’t changed by implementing them. Using ad extensions, you can: Display a map with your business location(s) Show...

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