Microsoft Word Hints - Symbols Not on the Keyboard

Microsoft Word Hints - Symbols Not on the Keyboard If you ever want to create a character in a word document there are a couple of ways you can do that.  In some MS Word programs if you type dash –, colon, left parenses)  it will automatically “correct”  to make a  simple smiley face (r)  = ® (c) = © 1/2  will automatically create ½ 1/4  will automatically create ¼  Here is a miscellaneous list of other basic characters and symbols:Type the number while holding down the Alt key. Alt + 0153........

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List of free social media tools

List of free social media toolsCheck back often – we find and share new free social media tools all the time! Analytics Facebook Insights – Track analytics for a Facebook page or a website Google Analytics – Web analytics tool to track website traffic from marketing efforts Management Hootsuite – Social network management tool that allows team collaboration, multiple networks (Twitter, Facebook, LinkedIn, Foursquare, MySpace, Ping, WordPress, mixi) tab organization and more CoTweet – Social network management tool that allows team collaboration...

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Get Traffic and Index Your Backlinks with RSS Feeds

In case you’re not familiar, RSS stands for Really-Simple-Syndication. Basically, it is a way for people to share and connect with content very quickly to stay up-to-date with the newest headlines of their favorite blogs and web 2.0 sites. RSS feeds are a great way for people to stay updated with your site and also share your content. We often get very concentrated on getting a lot of traffic ONCE – RSS feeds help you get returning visitors which is the key to big numbers in your site stats and bank account. I’m sure you probably already...

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Details About Sitemaps XML Format

The Sitemap protocol format consists of XML tags. All data values in a Sitemap must be entity-escaped. The file itself must be UTF-8 encoded. The Sitemap must: Begin with an opening <urlset> tag and end with a closing tag. Specify the namespace (protocol standard) within the tag. Include a <url> entry for each URL, as a parent XML tag. Include a <loc> child entry for each parent tag. All other tags are optional. Support for...

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Your SEO Toolbox

The SEO tool space is a pretty crowded one (and growing one!). Tools are helpful, there is no doubt about that. However, tools are generally only as good as the person using them. We'd love to know what tools you use and why, so please let us know in the comments after the post :) I am not "house" handy by any means, I can barely hang a picture frame straight. So if you gave me the best construction tools in the world I'd still make extra holes and screw something up. Even if I managed to...

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4 Ideas To Improve IIS & .NET For Technical SEO

In June 2011, I spoke at SMX Advanced about SEO issues that I commonly run in to during technical SEO site evaluations. The part of my presentation that dealt with Microsoft’s Internet Information Server (IIS) generated a lot of comments and questions afterward, so this column addresses some of those questions about how to improve techncial SEO on the Microsoft stack. First, a caveat: The majority of my experience has been with Linux- and BSD-based operating systems, starting with SunOS way back at Berkeley, so I’m definitely not an expert...

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Analyze Your PPC Ad Positions

How is it Calculated?The metric displayed in AdWords is an average of your ad positions weighted by impressions. What this means is that it is effectively showing you your mean position on the page based on where you mostly appeared. Sounds obvious right? But is this really what your brain expects when you see that figure? When averages are displayed, they are usually mean averages (e.g., the sum of the measurements divided by the number of measurements taken). But the natural interpretation...

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Important Google Plus Tips

At least if you got in recently via a Google Plus invite. At this point I’ve spent a decent amount of time with it and have concluded that Google has finally made a positive mark in social networking. It’s still early, but there is a lot of excitement around Google+ by those who have jumped on early, and for good reason. Google has launched a social network with several features designed to leapfrog its competition. What’s evident, as more and more people start using Google’s social network,...

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Don't Run These PPC Test

PPC has always been a fast-moving channel. The search engines (and lately, social channels) are continually innovating, adding great new products and features for PPC advertisers to try. In the past month alone, there have been Search Engine Watch columns about inventory feeds, interest category targeting, sitelinks, and remarketing. And this is just Google. Microsoft adCenter, Facebook, LinkedIn, and second-tier PPC engines are adding features all the time, too. The really great thing about...

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Top SEOs And Data Correlations

Whilst many SEOs haved focused mainly on links, it can come at the expense of content or the engagement of your audience and ignore future trends. Top search positions are meaningless unless you can convert that traffic into something meaningful to your business. Withour descent positions in search results your less likely to get found so you need to understand, or at least know that the people you’re working with actually understand what impacts your site and its pages search positions....

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An Introduction to Website Split Testing

It’s a fact of life that when people hire a web designer, they don’t just want a website, they want a website that does something! There can be a world of difference between these two things. The "action" they need the website to take for them can be one of several common things: selling products for their business (an e-commerce site), generating sales leads, and/or providing free information in the hope that the visitor will make a purchase from the company at a later date. These...

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