Guide to Sitemap : Types and Resources

Sitemaps are created to for web usability purposes and to notify search engines about a site’s page index. Most people are familiar with HTML and XML sitemaps, however there are multiple types of sitemaps that can provide benefits for your website. Here is a complete guide of sitemap types, sitemap resources, and how each of these sitemaps can benefit your site. HTML Sitemap A HTML sitemap is simply a hierarchical list of links on a web page that helps web visitors review in a quick glance...

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Symptoms and Remedies of Google Panda Update 2.2

Google Panda Update 2.2, the latest update by Google to their search engine ranking system has hit the rankings and affected search results of millions of websites across the globe. This update by Google is targeted to downplay content farms and websites which have heavy amounts of duplicate pages. Mentionable that Google has been releasing a series of updates to their search engine ranking system since February this year. First it was the Google Panda Update, and then the Google Panda 2...

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Symptoms and Remedies of Google Panda Update 2.2

Google Panda Update 2.2, the latest update by Google to their search engine ranking system has hit the rankings and affected search results of millions of websites across the globe. This update by Google is targeted to downplay content farms and websites which have heavy amounts of duplicate pages.Mentionable that Google has been releasing a series of updates to their search engine ranking system since February this year. First it was the Google Panda Update, and then the Google Panda 2 and...

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Local Listing: An Attempt to Understand Rank Factors

Local listing rank has become a very large part of SEO over the past years and is becoming more so as Google improves their algorithm and displays the map 10 pack on more and more searches. With few good resources on the web (http://www.davidmihm.com/local-search-ranking-factors.shtml is great but starting to become out of date), I decided to take an indepth look into local searches for some of my clients as well as that for my business to see if I could put my finger on which facet of the...

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The 7 Deadly Sins of Google Local Listings

It really doesn’t matter if you consider yourself a sinner or a saint for you to benefit from some lessons I have had to learn the hard way. You see, in my daily work I live in this universe where Google is the “Supreme Being”. There are Google commandments and I have to make the choice to either do some shortcut-marketing, or play by their rules. In my “teenage internet marketing years” when I was first playing around with local listings, I experimented with many things that might...

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Local Search Ranking Factors

IntroductionIt's been another remarkable year in Local Search. The space continues to evolve at a frenetic pace, and as I wrote in December, the number of digital marketing opportunities that small business owners must try to make sense of has become truly overwhelming. If your head spins as much as mine does even trying to conceptualize how all of the pieces fit together, I suggest digesting this infographic recently created by Mike Blumenthal. This survey remains an attempt to make sense...

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