Tips for Building up an SEO Friendly Website

The one of the most important key success factors is the design of a website and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build better and more effective websites in terms of both functionality and crawl-ability. Many people falsely believe that the SEO friendly design is a set of non-sense restrictions that the SEO professionals...

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Optimize Your Google Places Page

A Google Places page is a free Web marketing service that businesses can use to describe their products and services and list their hours of operation, business address, phone number, email address, and website URL. You can (and should) add photos and videos to your Places page, too, and customers can add reviews. Google Places pages often appear at or near the top of search results for a localized search query, such as "San Francisco career counselor" or "physical therapist Somerville, Ma." This is where you want your business to show...

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Facebook Mistakes to Avoid as a Brand

Below are some common Facebook mistakes you’d be wise to pass up - Mistake: Creating a Profile Page instead of a Brand PageBecause Facebook was created on personal profiles, many business owners still think a profile is what they need to promote their business. But it’s not. If you identify with any of the following, you’ll want to create a Facebook Page, not a Facebook profile. I noticed this mistake a lot while doing competitive research for a political candidate recently. Several of the...

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Ways to Optimise Your Site for Speed

I’ve listed 30 ways to optimise your site for speed below: I’ll start with the obvious ones which  many people nonetheless tend to forget these days, as they use fast connections themselves. Media 1. Use smaller images – while images are not a problem for most Broadband users, they will still slow a site down significantly. You can resize and compress the same .JPG image so that it’s 50kb instead of 200 and still bring the point across. A very simple program like IrfanView can do it for you.2. Use fewer images or gallery scripts instead...

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Solution to PPC Campaign If It Is Not Driving Any Traffic

By carefully analyzing why you’re not driving traffic and cycling through these exercises given below, there’s a good chance you’ll find that missing traffic you’d been counting on in setting up your campaign. And if none of these work: beware the galaxy effect and start to work to expand your keyword universe. If you’re a PPC campaign manager you’re probably at least somewhat familiar with this sequence: Do a painstaking amount of keyword research and segmentation, carefully crafting twenty or so nicely targeted ad groups. Create two...

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Use Regular Expressions to Group Keywords in Google Analytics

Below are the five Regular Expressions shared with the team: 1) | (pipe) – OR. This is the one you’ll need 98% of the time!! Looking at SEER’s Google Analytics profile, many of our terms come from people searching for “SEER” or for “Wil.” To see searches that contain either “Wil” or “SEER,” use the pipe: seer|wil Everything that contains either of these two terms will come back. 2) ^ (carat) – Starts with. ^seer finds keywords that start with “seer,” so “SEER Interactive” would match, but...

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HTML Title Tags For Humans, Search Engines

What Is An HTML Title Tag?Let me go back to the basics. The title tag is a section of HTML code that every page should have. It declares what the page’s title is.For example, here’s the title tag for the Search Engine Land article I wrote earlier this year, Some SEO Advice For Bill Gates:The tag appears within the section of a web page. Other content may also appear in the header area, including meta description tags, the canonical tag, special tags for Facebook and much more. In my example...

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Will Google Product Kill Online Retailers Who Don’t Have Physical Locations?

Google Products is giving you a choice of purchasing the product online or at a nearby store. In this instance the online stores are listed first – a win for etailers, but the places are just below. The user won’t have to wait for the product to get shipped AND won’t have to pay shipping. Is this going to harm etailers if a user sees a local store right around the corner? And if Google is grouping products according to price now, how important do the number of reviews become? Should sites only go after a few quality reviews to ensure quality...

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Tips to Inspire Our Audience to Take Action in Social Media

Social media should be executed under the umbrella of a plan with a focus on integrating into the DNA of your business in support of broader goals and objectives. Ten Tips to Get to Know and Inspire Your Audience: 1. What is the mindset of your audience? Where are they emotionally, mentally, professionally, financially, physically, and possibly even from a geography basis depending on your service offering. Are they under pressure? Are they financially distressed, in the middle of a move, or months away from getting married? The mindset...

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Points To Remember For Local Listings

If you're just starting out promoting your business online then listing yourself on somewhere like Google Places is a great place to begin. It delivers features such as action tracking which allows you to see how many times a user has been interested in your business listing, how often they've clicked for more info on maps, directions or directly on your page. Confirm YourselfType your business name and location into Google place, Bing Local or Yahoo! Local to see if you're already listed. You probably will be listed on business pages and in...

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The Real Value of Internal Linking and Why It’s Important

The Value of a PageThink of each page as an island in itself, the page essentially has 3 attributes and/or characteristics (1) the links to it from other pages (2) the content or topic of the page and (3) the links leaving the page. Based on those three characteristics each page serves a very specific function in the website. That function is either  (1) to rank as a champion page or preferred landing page or (2) to serve as a hub page or supporting page (to create enough topical relevance) to rank preferred landing pages. With this in mind,...

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All My Faves | Blogs Visual Directory

All My Faves is the Ultimate HomepageWe like to keep it simple. Why search? is the essence of AllMyFaves' philosophy. We believe the Internet should be an inspiring, easy and free experience for everyone. We, too, think that there must be an appealing and simple alternative to traditional Internet navigation. That is why we have taken up the task of simplification so that end-users could find what they're looking for quickly, whether they are interested in Entertainment, Games, Kids, Shopping, Travel or anything else. With AllMyFaves, users...

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Tips to Measure a Search Engine Optimization Campaign

Search Engine Optimization FundamentalsOrganic search engine traffic The most fundamental of all search engine optimization metrics. Percentage of traffic from organic search This percentage will certainly vary based on the different internet marketing strategies an organization uses. Unique keywords sending traffic If your organization is continually building new content (that is getting indexed by search engines), this number should certainly increase over time. Search Engine Optimization Campaign EffectivenessConversions from organic search...

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Questions to Ask When Performing SEO Keyword Research

Keyword research is the life-blood of a search engine optimization promotion. Effective keyword research can direct to high quality traffic and leads. Poor keyword research leads to frustration and leaves site owners questioning the value of SEO. Ask yourself when performing effective keyword research. Part 1: Keyword Discovery Do I understand the value proposition of the website? In my opinion, the basis for effective keyword research hinges on how well one understand the products and solutions a website (an organization) really offers. If...

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