Bounce Rate is
generally defined as single page visits. These are the visits that
leave the site without going any further than the landing page. A very
common approach to landing page analysis is to start with Bounce Rate
and see if it is a problem before diving deeper into the page/site.
However, the number that your tool is providing you might be wrong.
Relying blindly on the number provide by your Web Analytics tool might
lead you into the wrong direction. Below are 4 reasons why...
