Best Marketing Tools to Spy on Your Competitors

There are dozens of marketing tools that you’re probably already using to monitor your own performance. These can be used to get competitive intelligence. Let’s assume you already know who the competition is. All you have to do is monitor these different areas. Ad Monitoring Tools Do you want to know where your competitors are advertising so you can do the same? Would you like to know which keywords they are targeting? If you want to troubleshoot your PPC and display ads, this set of tools...

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How to Prepare for Product Ads - Best Ways to be Followed

Hot tips to help you make a success of this exciting new search marketing product As a member of the Retail Account Management team here at Yahoo, I couldn’t be more excited to share our newest ad format within the search results page: Product Ads. Product Ads help retailers easily promote their products and offers in an eye-catching way within the search results page to complement traditional text ads. As they say, a picture speaks a thousand words. Currently, we’re working with a select...

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