Developing On Page SEO Strategy

This Post is Written by Alexander Zagoumenov There's a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want to discuss on-site SEO elements as opposed to off-site strategy. In other words, I'll provide you with tips and tools to keep your site clean and have a great relationship with search engines. This article will be useful for both professional SEO (as a refresher) and novice SEOs (to get a perspective of on-site SEO strategy). First...

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Paid Prod­uct List­ing Ads (PLAs) - Best Practices for Maximizing Retail Ad Spend with Google PLAs

The hol­i­days are a hec­tic time for every­one, espe­cially for retail­ers try­ing to max­i­mize their sales per­for­mance dur­ing this cru­cial sea­son. This year brings an addi­tional chal­lenge (and oppor­tu­nity) with the tran­si­tion from free Google Shop­ping to paid Prod­uct List­ing Ads (PLAs). The for­merly free Google Shop­ping chan­nel has become a major paid chan­nel with a unique set of fea­tures to be mas­tered. With all the chal­lenges in this new space there is great oppor­tu­nity...

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List of Tools for PPC Advertising

Ultimate list of PPC advertising tools The Internet is a killer place to advertise. Since 2006, the percentage of online advertising spend has grown from 6% to 13.3% of total media expense. That’s $16.9 billion to $42 billion. There’s good reason for that. Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. Good news for you if you’re in the hot seat for getting the boss or client results. But there’s a hitch: without the right tools, you can find yourself way over your...

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SEO Copywriting - How To Structure Your Copy

You may think that your writing is so SEO-perfect that the Google angels sing when they spider it. But are you sure that your angelic writing doesn't contain some devilish SEO content mistakes? If you're writing content using outdated or incorrect strategies, you may be committing sins without even realizing it. The simplest SEO copywriting definition is: The technique of writing the copy of a website so that it flows and reads well for a page viewer and features selected keywords and...

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How To Make CPA Bidding Work For You?

Setting bids is necessary; but merely setting them only leads to short-term progress. Your bidding work is only useful until the data changes, and then you have to set bids again. The maxim, “your data are only good until the data changes,” can be applied to ads, landing pages, placements and any data point within your PPC campaign. The issue that needs to be examined, here, is the frequency of data changes and how that affects your strategy. Typically, ads do not need to be changed every few...

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