How To Write the Best Website Content?

What Makes the Best Website Content? One of the most frequent questions my clients ask is, “What makes the best website content?” This is a great question and presents the perfect opportunity for me to explain the roles that content, and the different types of content, will play in the success of their website. Here’s the gist of what I tell them: There are two types of content: “site” content and “marketing” content: “Site” content is the standard stuff such as an “About” page, a “Frequently...

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How to Allocate AdWords Budget: New Shared AdWords Budget Options

A Challenge In Allocating AdWords Budgets - Know about the New Shared AdWords Budget Options AdWords budgets are generally set per campaign, per day (i.e. you set a daily budget for each of your campaigns). This usually gets complicated because most advertisers have multiple campaigns. If you're a reader of the WordStream blog or if you've used our AdWords Grader, you’ll know that we recommend that you break up every campaign theme into at least 3 different campaigns for targeting: Mobile...

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news_keywords Metatag - The Meta Keywords Tag Just For News Articles

Google Announces A Meta Keywords Tag Just For News Articles Meta keywords are back. Well, technically, it’s not the same meta keywords tagthat died years ago for traditional SEO purposes. No, it’s a new news_keywords metatag that Google just announced today and only works for news publishers that are sources in Google News. The new metatag essentially gives publishers some freedom to be more creative in their headlines and article copy, and not have to worry about cramming keywords in everything they...

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Why Not To NOT Choose Ad Rotation Options in Google AdWords?

In a Google AdWords campaign, we have a few ad rotation settings to choose. 1) Optimize for clicks: show ads expected to provide more clicks (this is the default setting for new campaigns) 2) Optimize for conversions: Show ads expected to provide more conversions 3) Rotate: Show ads more evenly You can get to these settings in AdWords under any Campaign -> Settings -> Advanced Settings section -> Ad Delivery: Ad rotation, frequency capping -> Ad rotation...

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