AdWords Remarketing New Features - Tag Makeover

The various moves of Google are aimed at making remarketing on AdWords simpler and more effective. Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing tag on every page that you want to create a list for, you can just place a single piece of code on every page, but create...

Read More

The Process for SWOT Analysis

The Process for SWOT Analysis A SWOT Analysis is a simple, but effective tool when strategic planning. Many individuals, groups and organizations use the SWOT Analysis to evaluate Strengths, Weaknesses, Opportunities and Threats when faced with a project that has a specific objective in mind. SWOT can be categorized into two distinct categories; they are internal and external forces. For instance, internal forces include strengths and weaknesses, external forces include opportunities...

Read More

Know About Mirrored Campaigns in Google AdWord

This post describes how you can easily create these mirrored campaigns in AdWords, as well as sharing some real results. AdWords advertising allows you to buy search terms in four different ways. These four keyword matching options determine which Google searches can trigger your ads to appear. The first option is broad match, in which the ad appears on similar phrases and relevant variations (e.g. synonyms and plurals). A second option is phrase match which...

Read More

SEO Industry History - An Infographic

From the day Alan Emtage created the first search engine, there are so many revolutions happen in the SEO industry. Later that so many search engines came into picture, not all them are hit, some goes higher and later fail to continue the positions, but few search engines reached to the head position, namely Google, Bing, Yahoo, AOL, ASK and Baidu etc. History of SEO industry has so many twists and excitements, but everything starts changing from the...

Read More