PPC Spring Cleaning Necessities

If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To help you get a fresh start on your account this spring, I’ve put together the most frequent recommendations I give during paid search audits. Geotargeting We pair this with our Structure & Settings section, but really it could be an entire section all on its own because it’s...

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Google’s Recommendations for Building Smartphone-Optimized Websites

Know about Google’s recommendations for building smartphone-optimized websites and explain how to do so in a way that gives both your desktop- and smartphone-optimized sites the best chance of performing well in Google’s search results. Recommendations for smartphone-optimized sites The full details of our recommendation can be found in our new help site, which we now summarize. When building a website that targets smartphones, Google supports three different configurations: Sites that use responsive web design, i.e. sites that serve...

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The Organic SEO Task List for 2012 & 2013

Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich. This post is exactly the oposite of that. Do as I say, not as I do? After beating myself up about it I concluded that the message I wanted to convey (i.e. Holy CRAP we need to know a lot of stuff these days!) is best “illustrated” as a wall of text… One of the exciting projects we’re working on here at seOverflow is to update our site audit and ongoing SEO task lists....

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