8 PPC Spring Paid Search Audits

If you’ve just started running paid ads, or if even if you’ve been doing it for a while, there are always improvements that can be made: more keywords to target, bids to be changed, landing pages to be optimized. To help you get a fresh start on your account this spring, I’ve put together the most frequent recommendations I give during paid search audits. Geotargeting We pair this with our Structure & Settings section, but really it could be an entire section all on its own because it’s...

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Google Adwords New Exact & Phrase Matching Behavior

In a world where lots of search marketers are still reluctant to use broad match type due to its lack of relevance and control, Google has released two features to have more advertisers show their ads on all those very long tail queries: The broad modifier feature was rolled out in July 2010 in the U.S and was mostly aimed at scaling up those accounts not already using regular broad match type. Search marketers have to then build new broad keywords using “+” signs to effectively unlock...

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Great PPC Ad Copy Basics

Here are some tips on how to write compelling ad copy so alluring one has to click! Great PPC ad copy basics Use tried and tested phrases such as ‘official site’ (only when you are) and ‘ free delivery’ Think about what makes your business unique and reflect this in your ad copy. Make sure your keywords are mentioned in the ad text or title (you can try dynamic text). This one may sound odd: do use language that can turn people away. If (for example) you are selling insurance to drivers over a certain age mention this in your add so that...

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Tips to Protect Your Google Analytics From Getting Hacked

Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to show you exactly how to hack Google Analytics. Then I’m going to tell you how to protect yourself. And as a super secret bonus, I’ll show you how to get the attention of a fellow marketer if you’re applying for a job, trying to close a deal, or just...

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Overlooked Page Elements That Drive Online Sales

The product page may be the most important page on your website. It’s the point at which the user decides whether they’re buying or walking. And while the shopping cart gauntlet looms beyond, the product page is where the magic of an ecommerce sale begins. The thing with product pages, however, is they’re part basics and part nuance. More importantly, it’s often these nuances that are overlooked, and can kill the conversion rate of your product page. In this post we look at eleven often overlooked...

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