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The posts published in this blog are collected from different blogs or websites written by various famous bloggers/writers. I have just collected these posts only. These posts are not written by me. All collected posts are the great stuffs.

Blog Disclaimer

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Blog Disclaimer

At the end of any post, the visitor can find the link of the original source. These posts are only for further reference to review/study latter. It’s a request to all visitors; please go through the original post by clicking on the source given below/above of every post.

April 7, 2012

Target Consumers in AdWords Using ZIP Code, Location Insertion, & Other Tweaks

Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or location. Both features are part of location extensions. which are also getting some other tweaks in response to feedback.
For ZIP code targeting, advertisers will be able to add up to 1,000 postal codes at a time. They’ll also be able to view campaign performance stats by ZIP code.
Location Insertion will let advertisers create a single ad for all locations, and AdWords will then insert the city name, postal code, and phone number of the appropriate location when the ad is displayed. These parameters can be inserted into the ad title, text, display URL and destination URL. For example, if the ad text entered said “Find a location near you in {lb.city:Local},” a user searching from Cleveland would see Cleveland in place of the parameter.
Location insertion will work even if other extensions — like sitelinks — take precedence over your location extensions.
Google has also changed the wording around its advanced location targeting, apparently in response to travel advertisers. Previously, if someone in New York was searching for “Flights to Las Vegas,” ads targeted to New York would not appear, because the query indicated the person was interested in Las Vegas. With the change, advertisers may now select “People in my targeted location,” to show ads to people in that location, no matter what their search query seems to indicate.

Old Advanced Targeting

New Advanced Targeting
The company is also using additional location signals on the Google Display Network. Previously, only the likely physical location of the user was utilized in targeting. Now, Google will also look at the content on the page — when it seems to be tied to a certain location — and target ads accordingly. The default is to show ads to people “in” or “viewing pages about” the targeted location, but advertisers may change this setting.
This also seems to be most useful for the travel vertical, as a person could be in one location — in Texas, for example — researching what to do on a ski vacation in Colorado. With the new targeting, this person could receive ads targeted both to Texas and to Colorado.
Advanced location exclusion is also changing in response to user feedback. The wording on the options has changed, as has the default. Previously, “Exclude by physical location only,” was the default, but now the more restrictive option — now “People in, searching for, or viewing pages about my excluded location” — is the default.
The Author: 

Source: SearchEngineLand

April 6, 2012

How to Claim Your Content | Set Up Rel=Author Tags

Rel-Author Search Results
By incorporating rel=author tags, Tracy's image appears next to her content in search results. 
How can you use rel=author functionality on your website? In his article, How to Implement Rel=Author, AJ Kohn (@ajkohn) lays out the basics of the process with a “Three Link Monte.” Basically, there are three connections you’ll need to make to establish rel=author tags on your blog:
  • Rel=“Author” — Link your blog post or article to your author page.
  • Rel=“Me” — Link your author page to your Google profile.
  • Rel=“Me” — Link your Google profile page to your author page.
Note: Rel=“Publisher” tags also exist to connect brand Google+ pages to content in a similar fashion. Learn morehere.

Format Your Website (Rel=“Author”)

The first step, which may involve a website update: every author needs to have his or her own page on your website, so you can connect a profile to a specific author page online. If you’re the only author of your blog, you don’t need to go through this step.
To link your blog posts or articles to an author page, set up rel=“author” with the following snippet, usually programmed into the blogger byline:
<a class=“url fn author” rel=“author” href=”http://www.YourBlogURLHere.com/about”>

Rel="Author"
Here's how the snippet looks in AJ Kohn's source. 

Set Up a Google Profile, Connect to Your Blog (Rel=“Me”)

Next, you’ll want to connect your site to your Google profile with the following process:
  1. Create a Google+ profile at https://profiles.google.com/ (if you haven’t already). Be sure to upload a clear, distinguishable photo, and fill out the “About” tab with relevant professional and personal information.
  2. Add a Rel=”Me” tag to your author page that links to your Google profile, using the following snippet: <a class=“url fn author” rel=“me” href=https://plus.google.com/YourGoogleProfile>.
  3. Navigate to the “About” tab on your Google profile and click “edit profile” in the upper right-hand corner of your screen.
  4. In the right-hand column click on “contributor to” and add a custom link to your author page on your blog. To do this, type your “Blog Name” in the first line, and then add your author page URL in the second.
  5. Be sure that “anyone on the web” is selected in the “who can see this?” box, and click save.
  6. Double-check that the process worked. Make sure you’ve set up your three links correctly by running a sample through Google's rich snippet testing tool.
Edit G+ Profile - Contributor
"Contributor to" should include a link to your blog when set up correctly (see arrow).

Google-Rich-Snippet

The above is a preview of Google's Rich Snippet Testing Tool—confirming the links your rel=author tag is set up with, and how it should appear in search results.

Note:  Instead of a Google profile, you can also claim your content via an email address. For directions on this alternate method and more information on rel=author, visit Google’s Authorship home page.

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