Target Consumers in AdWords Using ZIP Code, Location Insertion, & Other Tweaks

Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or location. Both features are part of location extensions. which are also getting some other tweaks in response to feedback. For...

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How to Claim Your Content | Set Up Rel=Author Tags

Last year, Google introduced Author Rank, an aim to legitimize real authors of great content online and catch content scrapers, as explained by Chris Penn (@cspenn) in the article How to Use rel=author Tags for SEO. Google’s rel=author tags also help optimize websites and thought leaders on industry topics. Using Authorshipcapabilities with the rel=author tag, Google hopes for better engagement between authors and readers. By incorporating rel=author tags, Tracy's image appears...

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