5 Basic SEO Troubleshooting Tips for Content Marketers

Content Marketing at its core is about planning information that is thoughtful about the needs and interests of target customer groups as they take the journey through the buying cycle, interacting with content and pulling themselves towards purchase. The role of search engines in making ebooks, white papers, case studies, newsletters, webinars, reports, video, images and many other content marketing tactics is often underestimated or overlooked. The effect of best practices SEO on content to attract relevant audiences can be substantial....

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The Art of SEO Evangelism - Being an SEO Evangelist within an organization

Being an SEO Evangelist within an organization requires lot of energy, a lot of knowledge, thick skin, and a lot of relationships. Success is hard to come by and will require a lot of hard work, but it is definitely attainable. I would almost say that this does not apply to just SEO, but to all programs launched within an organization. Along with all that being an evangelist for the entire industry requires the same amount of tenacity. I have spent a lot of time doing this through consulting efforts by convincing SMB’s to embrace the web...

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SEO Evangelism - top 10 steps to making clients believe | SEO Project Management by JPH Digital Consultancy

What can we do to make clients believe in SEO? How do we sum up years of industry insight in one sales pitch? How does the client work out if maybe, just maybe this SEO consultant is for real. The project manager must explain the huge potential of a well optimised site, whilst at the same time managing expectations and detailing the pitfalls involved with any SEO strategy. Here are the top 10 techniques that I have found useful when managing SEO projects: Provide a coherent plan of work. Keep the client updated on progress with that work...

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Evangelism about SEO in an Organization

Evangelizing SEO within an organization and spreading the word in a “grass-roots” sort of way is something that is very hard to do. I always think about it and get excited over the fact that I can make a difference and become a “thought leader” for an organization. The truth is, the evangelism of SEO within a traditional organization or small business can be painful. I’ve been faced with this a couple times at organizations and while sometimes it is great and can lead to tremendous success, other times, it ends up just being a painful battle...

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How to Set Up Your Google AdWords Image Ads

In the first post we covered how to create and optimize text ads, and in this post we’ll focus on how to create image ads for your Google AdWords campaigns. First we’ll walk through the actual mechanics of creating an AdWords image ad. Go to the Ads tab in AdWords, then select “Image ad” from the “New ad” drop-down menu:Then you can associate your ad with an ad group, upload your image (more on that below), and fill out a few additional fields:You’re able to upload your image (note the 50k max limit,...

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How to Use the Google AdWords Display Ad Builder

The display ad builder has a lot of different features and options, so we’ll walk through some of the different things you can leverage the tool for in your AdWords campaigns. First you navigate to the tool and start to create a new ad with it:The first decision you’re faced with is the type of “template” you want to leverage in your campaign. In the left navigation of the display ad builder product you have a lot of options:As you can see there are a number of “themes” and templates available to...

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Search Query Combinations for Link Building Process

You need to know a vast array of scalable strategies, tactics, and hacks for Link building.  You need to know what WP-cache can do, and you need to know how to use abandoned domains.  You need to know how to start a broken link building campaign, and you need to know what Chrome Scrape Similar can be used for.And, most importantly—most unequivocally—you need to have a set of “tried and true” search query combinations.  The following is my set.  Please...

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