Basics Tips to Optimize your Video

While everyone agreed on the basics there is clearly a lot of opportunity to break new ground in Video Optimization. Top 10 Basics to Optimize your Video. Do these if you do nothing else: 1) Do keyword research to determine the best tags for your video. Forget common sense, tag based on how people are searching (Chase Nolan). But don’t keyword stuff – the video search engines look for that and will mark you down for it (Matthew Scheybeler). And don’t tag with popular yet irrelevant search terms...

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Some Interesting .htaccess Snippets To Optimize Your Website

Apache .htaccess file is at the heart of your web server and control how your website will react to different actions performed by your visitors. I’ve compiled 10+ awesome .htaccess snippets to optimize your website in many ways: Redirections, performances, ease of use… Enjoy! All of the snippets below have to be pasted into your .htaccess file, which is located on the root of your Apache server. Waring: Always make sure you have a working backup before editing your .htaccess file! Force trailing slashMany clients of mine asked me for always...

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Why Should I Change My URLs for SEO?

Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead. Ok, maybe that’s a bit extreme. I do see a lot of questions about the "ideal" URL structure...

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Useful .htaccess Snippets to Have in Your Toolbox | SEO Howto and Tutorial

.htaccess, thе file whісh control thе Apache webserver, іѕ very useful аnԁ allows уου tο ԁο a lot οf things. In thіѕ article, I hаνе compiled 10 .htaccess snippets thаt аnу web developer ѕhουƖԁ hаνе іn hіѕ toolbox. Before editing уουr .htaccess file, always mаkе a backup ѕο уου саn restore іt іf needed. Remove WWW іn URL Fοr SEO reasons, уου mіɡht always remove (οr υѕе) thе www prefix іn уουr urls. Thе following snippet wіƖƖ remove thе www frοm уουr website url аnԁ redirect аnу url wіth thе www tο thе non-www version. RewriteEngine On RewriteCond...

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Google Panda Update [Infographic]

Google has been on the prowl over recent months in an attempt to clean up its search engine. Before the infamous Google Panda Update there were a number of sites ranking in top positions that were there from low quality link building activities. Further from Kaleigh’s post in August, 6 months on from the first roll out of the update, we have designed an infographic that outlines what the update has targeted over recent months and we have outlined what elements the algorithm has looked at to...

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Increasing Importance and Dominance of Local Search

The recent SMX conference got us thinking about forecasts for future changes that will affect all of us as online marketers. One topic that dominated conversation at the conference was the increasing importance and dominance of local search.Increasingly, local listings have come to dominate search results pages. For many queries, after paid ads and local results, there is only room for one organic, non-local result above the fold on a search results page. In order to show up above the fold...

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Google AdWords Ad Extensions Guide

oOne of the most underutilized weapons in a number of AdWords accounts is ad extensions. Ad extensions allow you to take up more real estate on the SERP, providing additional links to your site, product images and other information that can draw people in and increase your click-through rates. In this guide, we’ll be walking through each of the AdWords ad extensions in detail, showing you how they work, when they work, and why you’d want to leverage them. In this post I will provide a brief...

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SEO Tools (140 SEO Tools)

This SEO Tools page has links to the best SEO Tools on the internet and these tools will help you to optimize your website and move your search engine position higher. New SEOCompany.ca Tools! 1. Website Analysis Tool  (ie. www.seocompany.ca/seotools/...) 2. Directory Search Tool  (ie. www.seocompany.ca/seotools2/...) 3. Keyword Tool  (ie. www.seocompany.ca/seotools3/...) 4. Keyword Data Miner  (ie. www.seocompany.ca/seotools4/...) 5. Website...

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