Google's Real Time Search Is Now Offline

Google's real time search launched in 2009 and added some significant features in 2010, goes Offline as Google’s deal with Twitter expires. Google sent this explanation: Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2. While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google Twitter sent this: Since...

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10 Status Code Definitions

10 Status Code Definitions Each Status-Code is described below, including a description of which method(s) it can follow and any metainformation required in the response. 10.1 Informational 1xx This class of status code indicates a provisional response, consisting only of the Status-Line and optional headers, and is terminated by an empty line. There are no required headers for this class of status code. Since HTTP/1.0 did not define any 1xx status codes, servers MUST NOT send a 1xx response to an HTTP/1.0 client except...

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What is reputation management?

What is reputation management? Specific to SEO and in laymen’s terms it’s about removing negative listings from search results for specific keywords.All of what’s been detailed here has been tested within the last 3 months (the age of Panda) and has worked for me. Use the navigation links below to fly through this post: Example scenarios where you need reputation management Influencing Search Suggest Making “scam” happen – Typical culprits – Ripoffreport.com, scaminformer.com etc.. Tactics that...

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Why You Might Want to Make Some PPC Bid Reductions

An important part of pay-per-click campaign manager’s job is to find the best bid for a specific ad, keyword and budget combination. This is a subtlety of PPC management that is often overlooked or misunderstood. People spend a considerable amount of time doing ad optimization and building negative keyword lists but they may not test incremental bid levels to see how they affect click volume. Bigger (Bidding) Isn’t Always BetterFrequently I see very high bids set where they don’t make sense;...

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Google INFOGRAPHIC

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Know Your Competitors

It’s one of the first questions we ask prospective clients. It sounds easy enough to answer, but you’d surprised. Through this one little question we’re able to learn a bit more about the client and their space, get an idea of who they feel they’re up against, and then determine whether or not their idea at all matches reality. Sometimes it matches pretty well and other times, well other times their idea is simply adorable. ;) One thing we all know for sure is that times have changed. It...

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Guidelines for Undercover Your PPC Competitors

In the corporate world, we prefer to use the softer, more professional reference to competitive intelligence gathering. What ever you prefer to call it, keeping track of competitors is something we all do in one way or another. The Value Of PPC Competitive IntelligenceI think the two first things that usually come to mind for PPC competitive analysis are keywords and bids. We all want to know what keywords our competitors are using and how much they are paying for them. This certainly would...

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On Page Optimization For Multiple Keywords

When you began learning SEO, someone probably told you not to optimize a webpage for more than two or three queries. At the 101 level, treating each keyword with the same reverence makes a lot of sense. It is easier to teach and execute. Now, at the 303 level, we want to wring out every last drop of SEO copy goodness we can get. In this article I will lay out several steps on how to do this. How formally you execute them depends on your situation. If you are unfamiliar with the topic or working...

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Google Local Search Glossary

The following is a collection of terms and definitions from a number of Google’s patent filings on Local Search. It’s possible that not everything discussed in these patent applications has been incorporated into Google Local search – but the interesting thing about many of these patent filings is exploring whether or not they may have been. Search query categorization for business listings search Category Classification Component – Finds appropriate categories for searchers’ queries. May...

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