Gmail Sponsored Promotions Ads

Note - This Article is Taken from . Any visitor can read the original post on http://elitesem.com blog. I am only sharing this post. For anyone unfamiliar with GSPs, anyone with a Gmail account may have noticed new ads appearing at the top and right hand side of your inbox in the past year or so. Examples are highlighted in the screenshot below. In addition to the standard display targeting features, GSPs allow users to classify and reach their audiences based on email address, email...

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Bounce Rate - Some Facts

Bounce Rate is generally defined as single page visits. These are the visits that leave the site without going any further than the landing page.  A very common approach to landing page analysis is to start with Bounce Rate and see if it is a problem before diving deeper into the page/site. However, the number that your tool is providing you might be wrong. Relying blindly on the number provide by your Web Analytics tool might lead you into the wrong direction. Below are 4 reasons why...

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Step-By-Step Flowchart to Troubleshoot Google Authorship Issues

Source : ...

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Best Marketing Tools to Spy on Your Competitors

There are dozens of marketing tools that you’re probably already using to monitor your own performance. These can be used to get competitive intelligence. Let’s assume you already know who the competition is. All you have to do is monitor these different areas. Ad Monitoring Tools Do you want to know where your competitors are advertising so you can do the same? Would you like to know which keywords they are targeting? If you want to troubleshoot your PPC and display ads, this set of tools...

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How to Prepare for Product Ads - Best Ways to be Followed

Hot tips to help you make a success of this exciting new search marketing product As a member of the Retail Account Management team here at Yahoo, I couldn’t be more excited to share our newest ad format within the search results page: Product Ads. Product Ads help retailers easily promote their products and offers in an eye-catching way within the search results page to complement traditional text ads. As they say, a picture speaks a thousand words. Currently, we’re working with a select...

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Technical SEO - The Required Skills for 2013 and 2014

By Michael Martinez We don’t agree on what “Technical Search Engine Optimization” is supposed to be so we won’t agree on what comprises “Technical SEO Skills”. Here are my definitions and why I think these skills are important. Technical Search Engine Optimzation These skills break down into four areas: HTML coding and analysis Server operating system administration and analysis Website architecture design and analysis PHP, Javascript, Perl, and similar language coding knowledge There is a difference between “having some coding knowledge”...

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Google Merchant Center Products Feed Specification

Source : Merchant Center In order to prevent suspension of your feed please read the Google Shopping policies very carefully before creating a feed. This page lists all the attributes you need to provide in order for your products to be listed in Google Shopping. Some attributes are required for all items, some are required for certain types of items (such as apparel), and others are recommended. Failure to provide a required attribute may prevent that particular item from showing up in Google Shopping results, whereas failure to provide...

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